Only A Third Of Consumers Opting In To GDPR Compliance

Nearly two-thirds of Americans contacted on the eve of today’s deadline to comply with Europe’s new data privacy rules say they have either ignored, opted out immediately or put their consent off
until later, according to a survey conducted late Thursday by Research Intelligencer and Pollfish. Only 30.4% of the respondents said they agreed to those requests immediately.

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Diet Madison Avenue Goes Dark After News of Defamation Suit

Anonymous industry whistleblower account Diet Madison Avenue effectively disappeared last night, several hours after news of a civil defamation suit filed against the entity went live in the advertising trade press. As of approximately 10 p.m. last night, its Instagram and Twitter accounts had been shut down, and its WordPress domain is now “parked.” Today,…

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Macron to Silicon Valley: Embrace Europe’s Regulations

French President Emmanuel Macron ratcheted up tensions with U.S. tech giants calling on them to embrace Europe’s regulation of topics ranging from taxation to privacy to artificial intelligence, because Washington is failing to do so.

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Sadoun And His Team On What Drives Marcel

After working 24-7 to meet the project’s 12 month deadline, Publicis Groupe is optimistic about Marcel’s potential. There is a method behind all – or nearly all – Marcel developments.

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Consumer Reports Launches First Ad Campaign Highlighting How It Keeps Companies Honest

Consumer Reports wants people to know it’s still “bringing the fine print into focus” on everyday purchases. The brand that’s been reviewing products for consumers since 1936 has debuted an ad campaign to freshen up its image and reach new customers. In an age when people might turn to the first review they pull up…

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The ‘Dilly Dilly’ Saga Continues, With a Spanish-Language Twist for the World Cup

While we haven’t seen the regal “Dilly Dilly” crew in an ad since the Super Bowl, they’ve certainly remained active, whether trolling the Masters or hoping to get drafted by the Jets. But now the monarch of malt–whose name is apparently King John Barley IV–is back in two new spots, alongside some new characters and…

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GDPR Enforced: Marketers See Consumer Data As Biggest Challenge

As the GDPR goes into enforcement Friday, marketers are rethinking their reliance on customer data. About 40% of those participating in a study now think customer consent to use their data will
become the biggest challenge to achieving their marketing objectives.

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GDPR jokes to make the pain go away

As you’re no doubt flooded with updates from companies sharing their new GDPR compliance measures and website notifications asking for explicit opt-in consent, there’s no better way to take your mind off it than with some more GDPR content.

Here’s are some of the best GDPR jokes and meme’s we’ve collected from around the internet. If you’ve been living under a rock and have no idea what GDPR is, two things. First, we greatly envy you. Secondly, you can check out Digiday’s guide to GDPR here

This office favorite that’s been floating around everywhere:
Do you know a good GDPR consultant?
Yes.
Can you pass me their email address?
No.

A great meme courtesy of Jemima Crow, marketing manager at PCGamesN

Just a reminder that not all breakups are equal

Four easy steps to GDPR compliance from reddit/adops

We thought we were popular for a second there too

Another Reddit gem 
Have you heard the GDPR joke about the man from Spain?
Unfortunately, I can’t tell you because the data subject hasn’t granted consent, and I have no other legal basis for processing.

For anyone born before 1988. Music video is a must watch
Man (in club): “Hey DJ, play ‘A Little Respect’”

DJ: “No”

Man: “I demand it under my Right to Erasure”

GDPR ruined Christmas

Kids these days, amirite?

Get our complete guide to GDPR, including exclusive research, recent developments, checklists and much more. 

The post GDPR jokes to make the pain go away appeared first on Digiday.

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Digiday Research: How companies prepared for GDPR

At the Digiday Hot Topic: GDPR event in May in London, we surveyed 22 companies on their readiness for the General Data Protection Regulation. Check out our earlier research on whether GDPR or the Facebook-Cambridge Analytica scandal will have a greater impact on how advertisers collect and use audience data here. Learn more about our upcoming events here.

Quick takeaways:

  • Over one-third of respondents from the survey were unsure if their company will be compliant with GDPR come May 25.
  • Thirty-six percent of respondents said their company hasn’t hired anyone to help prepare for GDPR.
  • Eighty-six percent of companies are renegotiating contracts in the run-up to GDPR.
  • In a separate online survey of 29 Digiday+ subscribers, 52 percent said their companies held their first GDPR compliance meetings after the start of 2018.
  • In a different online poll of 25 Digiday+ subscribers, 40 percent said regulators are most concerned with companies complying with the spirit of GDPR.

Companies procrastinate on GDPR compliance
GDPR is the new data privacy regulation put forth by the European Union that takes effect today. The law will change how businesses collect and use consumer data. If you just started hearing about GDPR, you’re not alone. Digiday surveyed 29 executives in an online survey in May about when their companies had their first meetings about complying with GDPR. Fifty-two percent of companies said their first GDPR meeting occurred after the start of 2018.

This article is behind the Digiday+ paywall.

The post Digiday Research: How companies prepared for GDPR appeared first on Digiday.

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