Month: May 2018

It’s no secret that internet users aren’t a fan of pre-roll ads, but according to a recent study by Adweek and AI company GumGum, marketers may have a solution: six-second spots. The report surveyed 305 brand marketers and agencies and found that they think the shorter format is the most effective digital ad type. Respondents…

Facebook and the American Red Cross are teaming up to ensure that people are prepared for this year’s Atlantic hurricane season, which begins Friday. The social network said more people visit its Crisis Response center during hurricanes than during any other type of event, adding that Hurricanes Harvey, Irma and Matthew were among the top…

Pope Francis’ additions to the College of Cardinals since his election in 2013 have tilted the leadership structure of the Roman Catholic Church away from its historic European base and toward the “global south” – that is, developing nations mostly in the Southern Hemisphere.

To help raise awareness for its smart speakers, Google has built a pop-up mini golf course in New York City. The six-hole experience, which is open to the public until June 4, is the latest effort by Google to show consumers that Amazon’s Alexa isn’t the only artificial intelligence system that can help around the…

Pastrami, salami and matzoh ball soup super fans, rejoice. Starting in June, Katz’s is rolling out a subscription service so meat lovers outside of New York can get a variety of the deli’s products delivered to their door on a monthly basis. Katz’s Delicatessen, which sits at the corner of Houston and Ludlow streets in…

Two days after ABC canceled its top-rated series Roseanne following Roseanne Barr’s racist tweet about President Obama’s White House adviser Valerie Jarrett, the network is still formulating a plan about what will fill the hole in its schedule this fall. One possibility, however, would be an iteration of Roseanne without the involvement of Barr, and…

The irony of being called “expectant parents” is that many actually have little idea what to expect from childbirth. While they certainly understand the general process and medical procedures involved, one can’t really understand the full experience of birth until you’ve witnessed it first-hand. Given that childbirth is a relatively private moment–at least in terms…

It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously innovating. It sounds straightforward, but remaining relevant is a real challenge. Established CPG brands are losing relevance according to Prophet’s Brand Relevance Index. While they…

In the ever-flowing sea of content, whether it be ads or branded messaging, brands are having to find more exciting ways of ensuring their audience both sees and engages with their efforts. Some brands, however, are taking it further than others. Extreme marketing involves a brand pushing the limits of human endeavor, often by performing…

German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to OMD after a competitive review. The Omnicom network effectively won the business back from Dentsu’s Carat, which picked it up in a 2010 review. A client spokesperson confirmed that OMD has been…