Month: May 2018

One of the most popular digital marketing buzzwords of 2018 is agility. Considering how fragmented the social media landscape has become and the rapid pace of ad product innovation, it’s no wonder marketers extol the strategy of thinking and acting quickly as the way to win. Being able to react fast in unpredictable situations is…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. If attribution is the commodity, shouldn’t anti-attribution-fraud measures be baked into offerings rather than billed as an add-on product? Credit… Continue reading »

The post Attribution Is Nice, But Who’s Taking Responsibility For Validation? appeared first on AdExchanger.

Are TV’s numbers really all that bad? Not exactly. But we still don’t have real concrete numbers to prove it.

Whether or not the concept of an actual TV season lasting from mid-September to mid-May strikes many as anachronistic, it nevertheless still exists.

Why the asterisk? Because this is Research Intelligencer and every stat or milestone has a footnote to it. This one is that sports radio’s season opening record audience share is the highest since
Nielsen began using “full” measurement via its portable people meter (PPM) methodology in 2011. Even so, it’s an impressive start to the baseball season’s influence in sports listening in an era of
hyper-fragmented consumer media options. It’s also a testament to the relationship between the American Pastime and the radio medium.

A year in the making, the Groupe unveiled the innovation platform in Paris today. It worked with Microsoft on the project. “Artificial intelligence (AI) can augment creativity,” says Satya Nadella,
Microsoft CEO. “Marcel is the accelerator.”

While several TV networks are opting to reduce ad loads next season in the hopes of increasing engagement and brand recognition, The CW is not only keeping its ad breaks intact, but it’s also giving advertisers 20 percent more national inventory as it expands into Sunday night programming this fall. “This is that opportunity to…

Two weeks ago, Facebook sent ripples through the cryptocurrency and blockchain world by revealing its own plans to dive into the emerging sector–sort of. On May 8, David Marcus, who headed up Facebook’s Messenger for the past four years, tweeted his plans to set up a “small group” within Facebook to “explore” how to best…

Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams doubled in the past year alone. The company said around 7.3 percent of the 3.4…

The internet started out as a technological marvel, giving consumers virtually unlimited access to information, as well as potential for human connection. Today, however, the internet is also a place where Stoneman Douglas shooting survivor David Hogg is a crisis actor, the Sandy Hook shooting is a vast gun-control conspiracy, President Obama was born in…