When strict new GDPR privacy regulations take effect Friday, even small manufacturers and restaurants with no European footprint will have to change how they handle European customers’ data.
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Here’s What Ad Buyers Really Thought About Upfronts Week
Another upfronts week packed with big buzzwords and even bigger promises is in the books. Now that the major media companies have had their say about the 2018-19 TV season, it’s the buyers’ turn. Before they dove into this year’s upfront negotiations, several of them reflected (anonymously) on what they really thought about this year’s…
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Reproducibility, Reusability, & Robustness in Deep Reinforcement Learning – Prof. Pineau
Recorded May 3rd, 2018
“In recent years, significant progress has been made in solving challenging problems across various domains using deep reinforcement learning. However reproducing results for state-of-the-art deep RL methods is seldom straightforward. High variance of some methods can make learning particularly difficult when environments or rewards are strongly stochastic. Furthermore, results can be brittle to even minor perturbations in the domain or experimental procedure. In this talk, I will discuss challenges that arise in experimental techniques and reporting procedures in deep RL, and will suggest methods and guidelines to make future results more reproducible, reusable and robust. I will also report on findings from the ICLR 2018 reproducibility challenge.” – Prof. Joelle Pineau
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Why I Can Go From a Madison Ave. Board Room to a Hip Hop Studio | Beats 1 Radio with Travis Mills
Trend 3 – Data Veracity: Accenture Digital Health Tech Vision 2018
Healthcare is increasing autonomous, data-driven decision making as it uses more AI for administrative and clinical functions. Data integrity is essential.
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Genera Games Is Playing Around With Influencer Marketing And Scoring Results
Influencer marketing often gets lumped in with vapid Kardashian nonsense, PewDiePie antics and top-of-the-funnel fluff. But there’s no reason sponsored videos can’t be a data-driven user acquisition (UA) channel for performance-minded marketers. User acquisition is about knowing where your audience is, wherever that may be, and being willing to experiment, said Danika Wilkinson, community manager… Continue reading »
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IAB Tech Lab Unveils Transparency Framework For Assessing Data Segments
The IAB Tech Lab on Wednesday released a disclosure framework to help buyers evaluate the attributes of audience segment data. The Data Transparency Framework is open for public comment until July. The IAB Data Transparency Standards Working Group will incorporate the feedback into a final version released this summer. If the framework is adopted, digital… Continue reading »
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Much Work Must Be Done Before Digital Video And TV Can Converge
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jeff Lucas, head of US field sales at Oath. The TV and digital video advertising industry is in the midst of a major transformation. Consumers are overwhelmingly cross-platform, engaging with multiple devices at the… Continue reading »
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Brands Bid Adieu To Long-Time Agencies; TV Budgets Are Safe But Not Secure
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Splitsville The long-term agency-client relationship is fading into the past, as major clients like HSBC, Campbell’s and Ford give up decades-long relationships for a fresher approach. In an interview with The Wall Street Journal, Jim Farley, Ford Motor Co.’s president of global markets, said… Continue reading »
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‘We believe in the hybrid model’: RTL is adding paid ad-free video services across Europe
European broadcaster RTL Group, which operates 58 TV stations across 10 countries, is launching several subscription products during 2018, after seeing early signs of success in the Netherlands and Germany.
RTL Group has primarily relied on advertising as a dominant revenue stream, but its first probes into direct revenue models are spurring the broadcaster to roll out subscription on-demand services in France, Belgium, Hungary, Croatia and Luxembourg. In France, the broadcaster has 20 million registered users for its ad-funded service, 6Play. Viewers will soon be able to subscribe for an ad-free version and early access to exclusive, local content.
“We believe in the hybrid business model,” said Rhys Noelke, svp of strategy at RTL Group. “Customers have the choice between ad-funded as well as subscription.”
In the Netherlands, RTL Group acquired Videoland, a Dutch equivalent to Netflix, in 2015. According to the broadcaster, during the first three months of 2018, paid subscribers to Videoland grew by over 80 percent compared to the same period the previous year. The number of paying customers who canceled their subscription fell by 44 percent during the first three months of 2018 compared to the same period in the previous year.
The broadcaster wouldn’t share exact figures, but notes this growth is from a low base. Videoland is second to Netflix in the number of subscribers, according to market research company GfK. Netflix had almost 4 million Dutch subscribers in July 2017, a quarter of the country’s internet population, GfK said. According to RTL Group, Videoland’s local content, such as family drama series “Zwarte Tulp” (“Black Tulip”) and drama series “Nieuwe Buren” (“New Neighbors”), is driving this growth.
“We’re starting to see how difficult it is for Netflix to get local relevant content in individual markets,” said Noelke. “Netflix has taken some markets by storm, but it’s getting weaker.” Because Netflix tends to commission high-production value shows with global appeal, there’s scope for local players to cater to the market. The broadcaster said it has invested €2 billion ($2.3 billion) in Europe on commissioning and licensing local production.
In Germany, RTL Group owns TV Now, where viewers can subscribe to an ad-free version, which also includes early, exclusive local content that’s necessary to convince people to begin paying for a service. According to the broadcaster, subscribers grew by 61 percent in the first three months of this year compared to the same time in 2017, thanks to growing its slate of local content.
“There is a market for on-demand platforms with a clear focus on local, exclusive content,” writes Bert Habets, CEO of RTL Group, in the company’s annual report. “Local, exclusive content has defined the roots of our success in the free-to-air business and will remain an important longterm unique selling point. It’s the reason we reach millions of viewers a day, and our key differentiator with global players.”
Media companies are scrambling to develop membership and premium models to reduce reliance on ad-funded revenue streams, although these two revenue streams are often in conflict. RTL Group will use its ad-funded products to promote its premium service. Other publishers like Salon Media Group and Gannett use mobile ads to encourage people to subscribe.
Hear from Rhys Noelke about how RTL Group is building revenue models from online video at the Digiday Video Summit Europe.
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