Month: May 2018

As Uber Technologies Inc. makes preparations for a possible initial public offering next year, the ride-hailing company is showing it can deliver soaring sales growth like a younger startup.

In an attempt to avoid a repeat of the interference that took place during the 2016 presidential election, Twitter is teaming up with nonprofit civic organization Ballotpedia to create election labels for the accounts of candidates running in the 2018 U.S. midterm elections. On May 30, the labels will begin appearing on the accounts of…

If there’s one thing that can unite people in trying times, it’s a shared love of something that is so much larger than any of us, something like Shark Week. Discovery Channel is celebrating the 30th anniversary of the much-revered week in television programming, beginning July 22, by bringing viewers unprecedented access to exotic shark-infested…

Accenture Interactive, the digital arm of the consultancy behemoth, formally jumped into the ad-buying world, causing media agencies and programmatic companies to sweat a little more than usual. The Wall Street Journal first reported Accenture Interactive’s move, writing the company is rolling out its Programmatic Services practice, which “will also incorporate the planning, buying and…

Hulu announced today that it has hired two vps, one from Netflix and one from Samsung, to head up the brand’s marketing teams. Ryan Crosby and Nick Tran will start in June and report to Hulu marketing chief Kelly Campbell. “During a critical time for Hulu, we’re excited to bring in two new vice presidents…

A recent opioid-abuse awareness ad isn’t just targeted at teens; it’s also written and directed by one. “Hey Charlie,” is a nearly 4-minute ad from The Christopher D. Smithers Foundation and Columbia University Medical Center, following a 17-year-old boy living in suburbia as he goes from a star athlete with good grades to abusing prescription…

Yum! Brands appointed Wieden+Kennedy as media agency of record for KFC, consolidating its domestic creative and media duties with one agency. This means the company has ended its relationship with Publcis Groupe’s Spark Foundry after just over a year. “KFC U.S. made the strategic decision to move its media planning and buying business to Wieden+Kennedy,…

Despite GNC, the vitamin-shop giant, announcing the closure of about 200 stores this year, vitamins and supplements are still a thriving market for at least one direct-to-consumer brand that’s releasing a new product today. Care/of, which was founded in 2016, is a monthly subscription box of vitamins and supplements. The company is releasing its second…

by Sarah Sluis, Alison Weissbrot and Ryan Joe Everyone in the industry claims – at least publicly – to be ready for the General Data Protection Regulation (GDPR), which starts Friday. But how can that be true? There are too many unknowns to predict what will happen when the industrywide regulation kicks in. AdExchanger turned… Continue reading »

The post As GDPR Looms, What Are The Biggest Uncertainties? appeared first on AdExchanger.

Kia has released a new ad campaign ahead of the summer sales season that eschews traditional advertising hoopla and gimmicks in favor of two straight-talking kids. The message is simple: Kia has the best value, and it’s such a no-brainer, two kids can tell you that. “This campaign is about challenging the conventions of retail…