Month: May 2018

Take a walk around some of the biggest tech companies in the world, and you’ll notice one line of beverages in their fridges: Hint Water. Since the beverage company–which made an estimated $90 million in 2016 sales–was started by Kara Goldin in 2005, it’s expanded with a carbonated drink in 2011 and (for some reason)…

GDPR is almost here, ushering in a new era of compliance around how personal data is collected, shared and used by brands and marketers. But GDPR is not enough. Brands must do more to ensure consumers feel their data is protected, because without consumer trust, the promise of personalization and digital marketing falls apart. For…

Approximately two months after announcing the promotion of international president Michael Koziol to CEO, IPG’s Huge has parted with several members of its C-suite in New York and Los Angeles. A spokesperson confirmed today that COO Julia Page, chief talent officer Andrea Bredau, president of platform strategy Thomas Prommer and vp of media Rory O’Flaherty…

The billboards on Sunset Boulevard in my hometown of L.A. are in hot demand. This seems strange when you consider that the billboard is the oversized modern descendant of some of the oldest forms of human advertising. But its role has dramatically changed thanks to social media and its culture of artfully curated vanity and…

Facebook teamed up with Handy, HomeAdvisor and Porch to add recommendations on home services professionals to its Marketplace ecommerce section. Vice president of Marketplace Deborah Liu said in a Newsroom post that the new features will begin rolling out Wednesday and will be available throughout the U.S. “over the coming weeks.” She added that the…

Interpublic’s UM is the incumbent and will participate in the review, according to the client.

NBC and CBS will take the top spot in key broadcast networks’ viewing metrics — 18-49 viewing and total viewing — for the 2017-2018 broadcast TV season.CBS has the top spot among total viewers with
8.98 million — its 10th year in a row — yet was down 7%.

YouTube TV had been added to Nielsen’s national audience ratings through the firm’s Digital In TV Ratings last summer.

Mindshare, part of WPP’s GroupM, was the incumbent. Earlier this week American Express confirmed it was assessing its global media assignment for which Mindshare is also the primary incumbent.

Is reducing commercial loads part of the answer to making TV advertising more effective? NBC and FOX seem to think so.