Nielsen Digital Content Ratings To Incorporate Xumo Viewership

Xumo, which is primarily available through smart TVs manufactured by companies like LG, Panasonic, and Hisense, currently has more than 140 channels comprised of content provided by media partners
like NBCUniversal, Conde Nast and Tastemade.

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How Data Will Come Into Play in OTT Advertising

We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We’re approaching full-market scale in the U.S., with nearly 200 million OTT viewers in 2018, which equates to roughly the same number of households that subscribe to OTT services as they do pay TV. Clearly, there’s strong appetite…

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Apple Avoids Amazon’s Beauty Contest, Searches Secretly for New Campus

The world’s two most valuable technology companies, Apple and Amazon, are shopping for cities in which to build new corporate campuses. But with one of them, you would hardly know it.

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Uber to Pay for Health Insurance for European Drivers

Uber will pay for limited health insurance and parental benefits for all of its regular drivers and couriers in Europe in a bid to ease tensions with workers who have been clamoring for greater employment benefits.

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Twitter Is Bringing Its Mobile Site, Twitter Lite and Twitter for Windows Up to Speed

Twitter announced several updates to its mobile site, its Twitter Lite streamlined mobile application and Twitter for Windows, saying that it wanted “to provide more consistency across platforms.” The following features have been added to the social network’s mobile site, Twitter Lite and Twitter for Windows: Night mode, which adds a dark background and changes…

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Religiously, nonwhite Democrats are more similar to Republicans than to white Democrats

While white Democrats are less likely to be religious than Republicans, nonwhite Democrats more closely resemble Republicans overall on certain religious measures.

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As TV Networks Begin Upfront Sales, Is There Such A Thing As Too Much Data?

Marketers spent nearly $72 billion on U.S. TV advertising in 2017, the vast majority of it planned and purchased based on traditional linear TV ratings. But it’s no secret the ways in which Americans watch television have dramatically changed over the past decade. After decades of audience estimates based on a small samples of viewers,…

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Jagermeister Is Giving Americans a Team to Root for After the U.S. Missed the World Cup

When the United States men’s soccer team failed to qualify for the 2018 World Cup, fans were pretty crushed. One group that took the news particularly hard? J?germeister. The German brand has close ties to the world of football that date back to 1973. That was the year J?germeister made history by becoming the first…

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Revlon Names Debra G. Perelman as First Female CEO

Revlon has named Debra G. Perelman, former COO, the company’s first female CEO and president. Perelman is the daughter of billionaire Ronald O. Perelman, who owns 80 percent of Revlon through investment firm MacAndrews & Forbes. Ms. Perelman has over 20 years experience at the company. Previously Ms. Perelman served in roles all across the…

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