Month: May 2018

Did you know that when you upload a video using the YouTube mobile application, it may not upload at full quality? Depending on your device, you may need to change your YouTube settings to ensure that you upload videos at the highest possible quality. Our guide will show you how this is done. Note: These…

Samsung plans to put artificial-intelligence features and internet connectivity in all its products in an effort to transform its home appliances into an army of synced devices capable of fielding verbal commands.

CBS’ skirmish with parent company National Amusements won’t be the only eye-popping battle between major media companies this summer. This morning, Comcast confirmed an open secret: The company is preparing an all-cash offer for 21st Century Fox that it says is “superior” to Disney’s current $52.4 billion deal to acquire most of Fox’s assets. Comcast,…

At a time when certain local broadcasters are becoming more aggressive in their political advocacy (think Sinclair Broadcasting), more Americans say they trust their local TV news outlets by a margin
of two-to-one over national sources of news. The finding, which comes from the just-released 2018 edition of a bi-annual survey by Washington, D.C-based agency Rad Campaign and analytics firm Lincoln
Park Strategies, indicates that two-thirds of Americans trust local TV news vs. only 35% who say they trust the next most trusted news source: national evening news.

The deal represents a new direction for former occupants of the White House — setting themselves up as content producers.

Bonobos wants its customers in Chicago and Austin, Texas, to know it stands for more than just clothes–it also promotes inclusivity and acceptance. The company’s latest campaign, “Project172,” is a 30-second TV spot showing 172 men of varying races, gender identities, ages and body types wearing the same style of pants. “Not only can we…

Disney’s making it extra-easy to get to the movies this summer. To showcase how smooth the experience can be, Disney-backed social movie ticketing app Atom Tickets has launched its very first ad campaign just in time for the season. The comedic spot, directed by Peter Berg, stars actress Anna Faris quoting some of the most…

Blockchain is the latest technology craze, and many industries, including marketing and advertising, are looking to implement it in an effort to improve transparency and efficiency. To determine whether or not blockchain is something that can positively impact your marketing efforts, it’s important to first understand what exactly blockchain is and which aspects of a…

What type of material will the Obamas favor? Something aspirational and uplifting. Perhaps nothing too political.

While the ad campaign is meant to promote TV advertising (the tagline is “Television. Be Known.”), it is specifically highlighting efforts by companies that are digital disruptors, encouraging other
digital brands to consider shifting their video ad dollars to TV.