Month: May 2018

As Friday’s deadline to comply with the European Union’s General Data Protection Regulation (GDPR) law fast approaches, tensions have flared between Google and the many publishers that rely on its advertising platforms. Several media trade groups signed an open letter to the search giant last month, accusing it of exploiting its market dominance to muscle…

The third time was the charm for Adobe in its $1.68 billion acquisition of commerce platform Magento, which leaves it poised to spar in earnest with CRM heavyweights like Salesforce, SAP and Oracle. Per Forrester senior analyst Mark Grannan, this marks at least Adobe’s third attempt to make an acquisition in commerce after SAP snatched…

Sony wants to spend three more years readying its next videogame move, the head of the PlayStation business said—a slight slowdown in the six-to-seven-year update cycle for the console since the first one in 1994.

Before they started battling for upfront dollars, the TV members of the Video Advertising Bureau (VAB) joined forces for the first time to create a national television ad campaign touting the power of TV advertising for “direct-disruptor” brands. The VAB, which includes more than 100 broadcast and cable networks and the country’s largest MVPDs, pooled…

A unit of Taiwan’s contract electronics manufacturer Foxconn Technology Group said it plans to raise $4.25 billion through an initial public offering in Shanghai, potentially marking China’s biggest IPO since 2015.

The operator of the world’s largest technology fund—which holds a 21% stake in Flipkart—had been delaying a decision to participate in Walmart’s $16 billion deal to take control of India’s largest e-commerce company.

Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just about ready to leave the station. The number of mobile impressions transacted through unified auction technology increased more than 110% year over year in the first quarter of 2018, according… Continue reading »

The post Mobile Header Bidding Is On The Rise, And In-App Waits In The Wings appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. The increasing prevalence of bots and other automated systems on the internet has roiled the digital ad industry over the past few years,… Continue reading »

The post Virtual Influencers: Great Potential And Many Legal Unknowns appeared first on AdExchanger.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, founder and chief product officer at Staq. Publishers are starting to ramp up their investment in data, especially as they gain more prowess in programmatic advertising. Many are throwing around the idea… Continue reading »

The post Don’t Drown In Your Data Lake appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Scrapper Roku has maintained a leading position in the streaming device market in spite of heated competition from Google’s Chromecast, Amazon Fire TV and Apple TV, according to eMarketer data. And that’s despite Roku’s shift from pure hardware sales to a business model… Continue reading »

The post Roku’s Powerful Ad Biz; Twitter Pitches Publishers On ‘Timeline Ads’ Network appeared first on AdExchanger.