Month: May 2018

One of the ad industry’s best-known trade associations is merging with another: Today, the Association of National Advertisers (ANA) announced their acquisition of the Data & Marketing Association (DMA, previously known as the Direct Marketing Association). As a part of ANA, DMA will operate as its own division within the company and will be led…

Plastic waste has risen to the level of environmental crisis, and the ecommerce boom, which is heavily dependent on plastic for safe deliveries, certainly contributes to the problem. In light of this, Metsa Board, a European producer of paper products, recently launched the “Better With Less” competition to find packing solutions for the fastest-growing types…

It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out. Big themes in the 294 slides this year: Privacy, ecommerce, China and work. Here’s a closer look at the year, according to Meeker: We’re living in the midst of a privacy paradox. Usability…

Los Angeles-based Pitch announced today the appointment of Sara Bamossy and Marisstella Marinkovic as co-CEOs. Together, they replace Rachel Spiegelman, who gave up the reins to the full-service shop earlier this month to become the head of brand studio at Reese Witherspoon’s Hello Sunshine. Bamossy has been Pitch’s chief strategy officer since 2014. Marinkovic has…

The biggest believer in LeBron James’ future success as an NBA player and general human being? LeBron James of course. The Cleveland Cavaliers player had so much confidence in himself and his abilities as a teenager that he went into a tattoo parlor in 2002 and had the words “Chosen 1” inked onto his back….

Randall Stephenson was responding to a recent rush of proposed (and completed) deals, which started with his company’s effort to buy big content producer Time Warner.

One of the most surreal parts about this surreal period in American history for me is the outsized importance Nielsen ratings have had as a barometer of political success. It is the thing that most
makes me feel like we are all part of a tail-wagging-a-dog scripted reality TV show called, “The Trump Presidency.”

The National Basketball Association is launching an augmented reality experience in the NBA app for the 2018 playoffs and finals, now underway. The NBA AR app, which launched for iPhones last year,
is now also available for Android phones.

SoftBank’s tech-focused Vision Fund will invest $2.25 billion in General Motors’s driverless-car unit, as the auto maker battles tech companies and startups in a race to commercialize autonomous vehicles.

YouTube, Instagram and Snapchat are the most popular online platforms among teenagers.