Month: May 2018

As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons. The network is finishing the season as the most-watched network among the 18- to 49-year-olds most coveted by advertisers, with a 2.2 rating,…

Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen launched the DTVR metric in 2015 as a way of providing programmers and buyers with the most accurate and comprehensive TV viewing data possible. So…

The FIFA World Cup happens just once every four years, and each one brings unforgettable moments that fans want to bask in forever. Thanks to the animated film “The Tapestry,” created by BBC Creative and BBC Sports Marketing and animated by Blinkink, they can do just that this year. BBC’s World Cup 2018 promotional campaign…

Twitter’s recent push to steer users to its flagship mobile applications and desktop site and away from other apps, both third-party and Twitter-owned, will claim three more victims Thursday, as Twitter for Roku, Twitter for Android TV and Twitter for Xbox will be shuttered. The social network said in a Twitter Support tweet Tuesday, “On…

A string of fugitive arrests at Cantopop star Jacky Cheung’s China concerts have spotlighted China’s expanding use of surveillance technology such as facial recognition in public security.

In an era in which an ecommerce platform is a personal assistant and a social media platform is a news source, it is perhaps not surprising that a coffee company can also be a bank. According to market research firm eMarketer, 23.4 million consumers ages 14 and up will use the Starbucks app to make…

Universal McCann’s new global chief financial officer is a familiar face. The agency brought Jason Rosenbaum back to take on the role, following around three and a half years at WebMD, where he served as vice president, strategic pricing and yield management. UM global CEO Daryl Lee announced the appointment in an internal memo last…

When Madwell’s co-founders decided to make their first vp-level appointments, they knew they were advancing two women for the roles. It was somehow both a big deal and not a big deal at all. But what they didn’t consider was that they were promoting an introvert. Introvert. It’s a dirty, nerdy word with outgroup baggage…

The demographic trends reshaping the United States are playing out differently in America’s urban, suburban and rural communities. Read key findings about the attitudes and experiences of urban, suburban and rural Americans.

Large demographic shifts are reshaping America. See how your community compares with others in the country.