Month: May 2018

Despite widening gaps in politics and demographics, Americans across community types have a lot in common in key facets of their lives.

Some good news for retailers: In addition to being a popular weekend for travel, Memorial Day weekend has also become one of the most popular shopping holidays of the year. That’s according to research from audience insights platform Vistar Media and mobile research firm MFour, which found eight in 10 U.S. adults plan to spend…

Paying off student debt is an epic achievement, so financial company SoFi decided to give one newly debt-free customer a suitably epic celebration. SoFi surprised Candice with a huge “debt graduation” ceremony complete with family, friends, hot air balloon, marching band, flash mob, and other surprises the company planned with production and entertainment studio GenPop….

Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem to serve data-driven ads under GDPR. Google said it will join once it has resolved technical and policy details so parts of its ad tech can operate with the framework. “We absolutely want to be… Continue reading »

The post Google Plans To Join The IAB Europe GDPR Framework, But The Devil Is In The Details appeared first on AdExchanger.

Instagram is testing a way for users to mute posts from accounts they follow without having to actually unfollow those accounts. The Facebook-owned photo- and video-sharing network said this feature–which it aims to roll out “in the coming weeks”–will make it easier for users to personalize their feeds, adding, “We’ve also heard it may be…

PHD has won the global media business of banking giant HSBC after a competitive review, according to two parties with direct knowledge of the matter. The client, which is currently Europe’s largest banking business, reportedly notified the winners and losers today. At press time, HSBC representatives in the U.S. and the U.K. had not responded…

Virgin has selected independent agency Mother New York as agency of record for its new Virgin Voyages brand. The agency’s work for the brand, which defines itself as a “an all-new travel brand whose mission is to redefine what those expect from a holiday at sea” will include a communications campaign strategy across channels including…

Social isn’t what it used to be. It’s no longer an organic community building tool; it’s a hyper-targeted and performance-driven paid media channel. However, its power to influence and impact businesses has never been stronger. It’s capable of creating breakout brands, huge valuations and inciting societal change. But like all technology, it’s a two-sided coin….

As a concept, integrated marketing has made its way from crawling to running, being picked up by brands as a method of storytelling through consistency. And it’s a smart move: Kantar Millward Brown’s report, AdReaction: The Art of Integration, found that consumers overwhelmingly believed that integrated marketing campaigns help build brands, with 65 percent having…

To get the most out of your Orangina, it’s critical to shake it so the pulp mixes with all the fizzy juice. This is counterintuitive behavior; every other carbonated drink on the market has trained us never to shake the can … unless you want it to explode down the front of your shirt. But…