Month: May 2018

Ben Silverman, now chairman/co-CEO of Propagate Content, says competition is not only tough for content, but everyone is much smarter.

The number of vendors running this ad format is up 300% compared to the same quarter last year, according to Extreme Reach’s Q1 2018 Video Advertising Benchmark Report.

Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is undergoing a massive transformation thanks to the spread of ecommerce and online shops. Of the $178 billion marketers spend annually on in-store marketing, $55 billion could shift from traditional retail trade marketing to online ads,… Continue reading »

The post Shopper Marketing Undergoes A Digital Evolution appeared first on AdExchanger.

Saturday’s televised royal wedding was the kind of crowd-pleasing telecast a TV critic would be crazy to nitpick over.

A fifth goes to the platforms before anyone else is paid. Surely blockchain’s transparency is the answer?

The American Customer Satisfaction Index released its 2018 telecommunications report and, perhaps unsurprisingly, streaming services have blown subscription TV out of the water when it comes to customer satisfaction. This is the first year streaming services have been featured in the telecom report, and they had an average rating of 75 out of 100 compared…

Roseanne Barr is rarely at a loss for words, and this week’s Adweek cover story about her ABC revival’s surprise success was no exception. In these edited highlights from two separate interviews, Barr talks about tonight’s season finale, enlisting her TV daughter (and fellow executive producer) Sara Gilbert to battle with the network and studio…

This hybrid consultancy/agency launches with a roster of clients, including Amazon Web Services, Lyft and CRWN Magazine.

Under the new policy, publishers that purchase an ad to promote a politically themed article will be placed alongside ads from political advocacy groups. A disclaimer will appear with the post.

While there was the usual celebration of linear TV, and the de rigueur embrace of data and targeting, there was another trend that permeated the presentations last week: streaming video.