Month: May 2018

Levi’s 501 jeans are so iconic they have their own aptly named Levi’s 501 Day, which falls on May 20. To commemorate the pseudo holiday, the brand collaborated with stylist to the stars Karla Welch on a nine-piece line that hit stores Sunday. (Welch launched her own brand, xkarla, a collaboration with Hanes, two years…

Fox’s deal to broadcast Ultimate Fighting Championship (UFC) matches began in 2012. That partnership was thrown into flux earlier this month when the organization signed a five-year, $750 million streaming rights deal with ESPN to air 15 card fights on its new ESPN+ subscription streaming service. If one report is accurate, Fox will be replacing…

Jack Link’s has completed the overhaul of its agency partnerships with the selection of Cincinnati-based independent agency Empower as its media agency of record. The appointment follows a review that was conducted as a separate process from the creative agency review launched in February. It follows Jack Link’s appointment of GSD&M as its new creative…

Another week, another limited edition clothing line hitting the market courtesy of your favorite brands. This time around McDonald’s is teaming up with Sprite to kick off the fast-food chain’s “That’s the MIX,” campaign. The clothing line celebrates the launch of MIX by Sprite Tropic Berry, a twist on the classic Sprite beverage that’s infused…

While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the days when you could Google WSJ headlines and access…

Selling an old favorite soccer jersey online isn’t the easiest way to get rich quick, or even to finance a new personal project you’re trying to get off the ground. But automaker Dacia and agency Publicis Italy partnered with Italian soccer team Udinese Calcio to create a noteworthy exception. For one game, instead of wearing…

YouTube recently added an optional feature to its mobile application that will remind users to “take a break” after they’ve watched videos for a set amount of time. Our guide will show you how to set up this feature on your own account. Note: These screenshots were captured in the YouTube app on iOS. Also…

The latest Wells Fargo hiccup–some employees improperly altered documents about corporate customers, as first reported by the Wall Street Journal–made the news last week, shortly after the company unveiled an ad campaign promoting a new kind of Wells Fargo. That might seem like a problem. But it isn’t an issue for CMO Jamie Moldafsky, who…

Back in the day, we all wanted to be like Mike. This week, Nike’s own Jordan brand named a new heir to his throne: Maya Moore, star small forward for the Minnesota Lynx of the Women’s National Basketball Association and four-time WNBA champion. A stunning new spot created by Wieden + Kennedy New York and…

By focusing on sleeker designs and high-performance gaming machines, HP managed to boost revenue and gobble market share from smaller competitors even as the PC market shrank.