Month: May 2018

Nicolle Pangis, a former C-suite exec at WPP GroupM’s Xaxis and [m]Platform, has been appointed CEO and president of NCC Media. She will start May 29. NCC is a national cable sales group owned by Comcast, Charter and Cox Communications. In April, NCC started a division led by Comcast’s advanced ads division that will focus… Continue reading »

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In anticipation of Memorial Day, Budweiser has released a tearjerker spot featuring military families and veteran brewers meeting for the very first time. Through the company, veterans brew a special beer–Freedom Reserve Red Lager–to raise funds for nonprofit organization Folds of Honor, which gives educational scholarships to military families. Budweiser has raised $14 million in…

A man runs across far-reaching landscapes while a voice-of-God narrator waxes profound about the meaning of life. The man stops to check his watch before disappearing into the sunset. You might be surprised to learn this is an ad by Erich & Kallman for AliveCor’s KardiaBand EKG watch. The 2-year-old agency known for such jocular…

For years, Barack and Michelle Obama took their message directly to the people. They’re doing it again, this time in a slightly different way. The former president and first lady have officially entered into a multiyear agreement to produce films and series with Netflix. According to a statement released today by the streaming service, “The…

Ground yourself Shake Shack-lovers: the food chain is releasing a limited edition collaboration with Allbirds, a footwear company. On May 24, Allbirds will sell the Shake Shack Tree Runner shoe at the original Shake Shack stand in New York’s Madison Square Park. The sneakers come in the company’s most well-known design, but with a mostly…

For the latest in its “Shot on an iPhone” series, Apple decided to take a trip to France. Shot by Parisian director and photographer Axel Morin, three spots document Marseille, Lyon and Paris in beautiful black and white–shot on an iPhone X, of course. While the brand turned Muhammad Ali’s “I Am the Greatest” speech…

Celebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake company, Wedgwood, that thrives to this day. Influencer marketing, meanwhile, is brand new, even in…

FCB announced leadership changes at its Chicago office and its experiential marketing practice, FCB-X. At FCB Chicago, Mark Jungwirth is taking on the newly-created role of chief technology officer, in addition to his current responsibilities as chief financial officer. Jungwrith will work closely with the core group of agency leaders to define a long-term strategy…

Ever wonder what the world might look like if one big business just keeps growing and growing and growing until it eventually takes over the world and crushes any and all competition in its path? Probably a bit like an episode of Netflix’s Black Mirror in which no one really makes their own choices anymore…

Chaos sounds bad, but for agencies it’s unavoidable, even essential. How we deal with it largely determines how strong the agency is. Chaos comes because each assignment is different, demands come in multiples, and there’s nothing linear or simple about the delivery. Everyone works on multiple projects and teams and does significant work for several…