Month: May 2018

The awards keep rolling in to the Association of National Advertisers for the group’s efforts regarding media transparency and its industrywide impact.

Marketers will be able to search through a list of potential influencer partners based on “audience match,” reach, engagement, follower counts, and the number of video views they have amassed.

CNN Digital reached 123 million unique visitors in the U.S. in April. The next closest competitor, NYTimes.com, had 94 million uniques.

On the surface, the numbers look stark. The number of households subscribed to a traditional cable, satellite or telco TV service fell by 0.8% in the first quarter of this year, according to data from
the Q1 2018 U.S. Multichannel Subscriber Report by Kagan, a division of S&P Global Market Intelligence.

Turner Broadcasting president David Levy and other Turner executives are suggesting the industry should do away with the Nielsen rating. That is quite a shocking idea. Not so much that the rating has
to evolve — it must. But to kill the Nielsen rating is a similar seismic shift to when the EU adopted the euro, and the French franc and other local currencies went away.

Instagram has steadily been making changes to keep up its game alongside Facebook. Some of the more recent changes have been: Instagram Stories are now available on desktop. You can share Instagram Stories on Facebook. Polls are now available for Instagram Stories. Instagram introduced Stories Highlights and Archive. A lot with Stories–we get it. But…

The creative and business classes have traditionally had a symbiotic relationship. The former blazes trails, creating new experiences or returning old ones to the cultural consciousness; the latter comes in to commodify and brand these new trends, reaching a wider swathe of the consumer public. But, as with so many ‘traditional’ ways of doing business,…

Senior GroupM veteran Nicolle Pangis has joined spot cable sales rep NCC as president and CEO. Pangis, who most recently served as global COO of GroupM’s [m]Platform, has long been a rising star
within the WPP media services unit, and is an expert on leveraging media technology and data. The move follows the departure of Pangis’ former boss, Brian Lesser, to a similar role within AT&T.

The new offering combines Reprise’s core search and SEO capabilities with Society’s social offering and Ansible’s mobile experise.

The final episode is long on sentiment and comedy as the family embarks on a road trip. It is a great hour done to perfection.