Month: May 2018

About 55.7% of the U.S. voting-age population cast ballots in the 2016 presidential election, placing America behind most of its OECD peers.

The 2018 FIFA World Cup kicks off in Russia on June 14 and continues through July 15, but as Twitter head of global brand strategy Alex Josephson pointed out, “The brands that are going to win on Twitter during the World Cup are the brands that are planning that out and strategizing now.” We looked…

Think about a TV news/opinion show starring Michael Avenatti and Anthony Scaramucci. The players: A lawyer representing Stormy Daniels (a porn star who has filed suit against President Trump), and a
former White House Communications director for President Trump, respectively.

IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it folded mobile agency Ansible and social agency Society into search agency Reprise. The combined agencies unified under the Reprise brand because it had the broadest footprint, with 60 offices in 40-plus markets, said Tim Ringel… Continue reading »

The post IPG Mediabrands Melds Three Specialist Shops – Reprise, Ansible And Society – Into A Full-Service Performance Agency appeared first on AdExchanger.

Today, experiential agency We’re Magnetic announced the promotion of managing director Jessica Reznick to president and the hiring of Rachel Saunders as global director of consumer research and insights. Both will be based in We’re Magnetic’s New York headquarters. The agency described Reznick as “a champion of diversity,” being a founding member of Time’s Up…

Despite the marked rise in student activism in the wake of the Marjory Stoneman Douglas High School shooting, it can be easy for politicians to ignore students. After all, most of them aren’t old enough to vote. Inspired by recent student activism, three New York creatives decided to create a project to help elevate the…

The world’s second-largest credit card company, American Express, will soon launch its first worldwide media review in more than a decade, a spokesperson confirmed Friday. “We are evaluating the way we buy media globally,” said AmEx vice president of public affairs Elizabeth Crosta. “With this evaluation, it is likely we will issue an RFP for…

I was already thinking about the role blockchain may or may not play in digital media-buying, especially the programmatic kind, before Parsec’s Marc Guldimann circulated a well organized assessment of
some leading digital media-buying blockchain solutions Sunday.

The possible arrival of Amazon’s second headquarters in East Boston is triggering both hopes and apprehension in a neighborhood already dealing with fallout from surging costs in a growing city.

The conditions in Puerto Rico may be out of the wider public eye, but many are still awaiting basic necessities, like shelter or power. Thousands of families in Puerto Rico are still awaiting FEMA tarps more than six months after Hurricane Maria made landfall. In response, the Outdoor Advertising Association of Puerto Rico (OAAPR) launched…