Month: May 2018

When you search for something on Facebook, the social network will remember what you searched for as part of your search history. However, you can also clear your search history at any time you want. Our guide will show you how this is done. Note: These screenshots were captured in the Facebook application on iOS….

The company says the difference between its attribution models and others is that it doesn’t rely solely on sample data. The index will leverage the large matchable TV datasets combined with custom,
first-party research.

With all the data available today marketers should never make another mistake. Never have to risk anything of any substance. And that would be a shame. Because risk and surprise go hand in hand, and
surprise is powerful.

Facebook may position itself as “the” social network, but when it comes to America’s teens, it has become a distant also-ran to YouTube, Instagram and Snapchat. Only half of teens ages 13-17 say they
even use Facebook, while only one in ten characterize it as the social media platform they use “most often,” according to new research being released by the Pew Research Center this morning.

Roseanne represented this season’s most notable success story , and ABC was poised to make hay with her in the upfront selling season.

Facebook use continues to plummet among teens aged 13 through 17, according to Teens, Social Media & Technology 2018, a new study from Pew Research Center released Thursday. Pew surveyed 743 U.S. teens from March 7 through April 10, and it found that 85 percent of them use YouTube, followed by Instagram (72 percent), Snapchat…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Following Google’s announcement to no longer share user IDs externally, some industry voices have raised concerns… Continue reading »

The post Google Hasn’t Killed Attribution Modeling – It Never Really Worked To Begin With appeared first on AdExchanger.

It is often overlooked, but Warc says search is growing again — at the expense of display.

Concert, the ad marketplace run by Vox Media and NBCUniversal, added three more large publishers to its network Thursday, increasing Concert’s reach from 80% to 90% of all internet users. PopSugar, Rolling Stone and New York Media were selected to create a strong offering around entertainment and female-focused content, according to Ryan Pauley, head of… Continue reading »

The post Concert Scales Up By Adding PopSugar, Rolling Stone And New York Media appeared first on AdExchanger.

Concert, the digital ad marketplace founded by Vox Media and NBCUniversal, is further expanding, adding a number of media organizations that executives say will boost its offerings in its entertainment and women’s lifestyle channels. The digital portfolios of New York Media, PopSugar and Rolling Stone will join the marketplace, bringing Concert’s reach to almost 90…