Month: May 2018

Thanks to Europe’s GDPR, companies have bombarded you with their new privacy policies; how to read them without actually reading them.

A Wall Street Journal analysis of 1,450 cryptocurrency offerings reveals rampant plagiarism, identity theft and promises of improbable returns.

Every business has the potential to create high-value superfan customers, but few take the time to employ the smart tactics necessary to do so. A superfan is a consumer who over-indexes in his or her affinity for a brand, team, entertainer or property, thereby increasing the chance he or she will advocate on its behalf….

Even when sitting in the sun, David Kolbusz is a man who appreciates darkness. Adweek sat down with the CCO of Droga5 London to talk about his favorite ads of all time, and Kolbusz was quick to name three campaigns and spots that, while considerably different, share an undercurrent of dark and surrealist humor. Check…

A Delaware judge has denied CBS Corp.’s bid for a temporary restraining order as part of a lawsuit the network filed against controlling owner National Amusements Inc. (NAI) and its owners, Sumner Redstone and his daughter Shari Redstone. “We are pleased by the court’s decision to deny CBS and its special committee’s unprecedented motion to…

As 2018 rolls into summer, it’s tempting to think that the world really did end in 2012 and we’re all living in the hell we deserve. This sentiment is perhaps loudest in the United States, but Mexico’s not doing so great, either. A series of rolling blackouts, a lackluster presidential election, and a looming World…

There is no manual for how to live, and there are some awkward situations in life for which absolutely nothing could prepare you. An animated digital ad campaign from the Cerebral Palsy Foundation is drawing attention to the awkwardness sometimes surrounding disability with its “Awkward Moments” campaign. The social media campaign is a collaboration between…

With a big smile and a baby carrier strapped to her back, FCB Chicago senior copywriter Sarah Latz says she’s ready for the 2018 Cannes Lions Festival. Typically, the essentials for Cannes include sunscreen (apply frequently), your portfolio (lots of bigwigs to impress) and aspirin (for the morning hangovers). But the most important item on…

Say goodbye to the old Palms Casino Resort. It’s time for a new era, complete with $620 million in hotel renovations and some seriously destructive behavior. A major marketing campaign, “From Dust to Gold,” highlights a new look and feel for the iconic Las Vegas establishment through a series of five online brand films, a…

In Season 5 of Silicon Valley, which wrapped up May 13, Richard Hendricks, CEO of fictional startup Pied Piper, and his plucky band of misfits worked tirelessly to bring their new kind of internet, PiperNet, to market. But while the product itself isn’t real–Pied Piper’s website looks real enough–there are a number of players actually…