Month: May 2018

Did you know that immunization could help prevent 36 million deaths and also stop 24 million people from slipping into extreme poverty? Powerful statistics can help provide the necessary context to inspire action and change. These particular stats were shared by the Bill and Melinda Gates Foundation on Twitter, and by using a bite-sized content…

A survey of top media buyers and planners at 32 major media agencies asked what percentage of their clients’ consumer data would become “unusable” given the new regulations. The average of all
responses was 43%. (The highest response was 85%.)

SeaChange International’s new tools are designed to help traditional video providers, over-the-top video providers and other direct-to-consumer video providers deliver personalized videos and video
advertising to consumers.

The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are already feeling whiplash. The crux of the problem is advertising technology vendors must have user consent, for data-driven advertising – yet there are only two scaled ways to get it. Either use Google’s GDPR pipeline… Continue reading »

The post Ad Tech Vendors Wrestle With IAB Europe’s Transparency And Consent Framework appeared first on AdExchanger.

When the European Union’s General Data Protection Regulation (GDPR) was first announced, the one consequence probably no one saw coming was the internet making a whole meme about it. The public, clearly, wasn’t totally prepared for an endless barrage of “updates to our privacy policy” emails. And the internet did what it does best, taking…

During a trip to Eastern Europe when she was 16, Emily Kennedy, founder and chief executive of startup Marinus Analytics, was passing through a small town with just a few stoplights. At one of those lights, a group of children slammed up against her car, clamoring to wash the windows. It made her uneasy. “After…

Will maximum width bring maximum results for advertisers on Pinterest? Brands including Kohl’s, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis are testing Pinterest’s new promoted video at max width, which, true to its name, brings wider videos to feed and search in mobile. Pinterest said the total number of videos on its platform…

The U.S. House of Representatives has one voting member (435 in total) for every 747,000 or so Americans. That’s by far the highest ratio of population to representatives of any industrialized democracy, and the highest it’s ever been in U.S. history.

One early result of GDPR, the EU’s strict new laws protecting personalized user data that took effect last week, is that more money is flowing to Google’s giant ad marketplace.