Month: May 2018

Since 2013 when Edward Snowden released documents about the NSA’s internal workings, the world has started to question the way their data is collected and used against them. Since then, findings by Pew Research Center show that 93 percent of adults believe it is important they can control who can get information about them, 90…

The suite will provide a set of tools that support broadcast radio, which the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.

It was only a matter of… Prime. Ten months after acquiring Whole Foods, Amazon announced exclusive savings to Prime members who shop in-store. Prime members can use the Whole Foods app (or set up to use their phone number at checkout) to access discounts like receiving “an additional 10 percent off sale items,” deals on…

An ad-supported version of YouTube Music will be free, while an ad-free version, YouTube Music Premium, will cost $9.99 a month.

Microsoft is making its first videogame controller designed for people with disabilities, the latest in a growing number of industry efforts to accommodate players who face challenges seeing, hearing and directing the on-screen action.

Pivotal Research analyst Brian Wieser now believes that underlying advertising growth will reach 4.8% this year, surpassing 2017 growth of 4.5%.

Unlike other TV networks, CBS isn’t joining the crowd in cutting back on advertising inventory. Instead, it’s offering a new data product for advertisers.

Wibbitz has, until this point, primarily served as a tool for publishers looking to turn their text and photo content into video. The company’s publishing partners include CBS Interactive, Bloomberg
and Reuters.

Google scaled back a new auto-play policy in the latest version of its Chrome browser, to stop unwanted video ads with sound from serving up and playing without notice. The new feature, however, also
stopped a large collection of web apps and games from operating correctly.

The first installment, which debuts in the May 25 issue, is Entertainment Weekly’s first peel off cover unit – and the first time the brand has leveraged augmented reality within a print
advertisement. It’s a first for Dove, too.