Month: May 2018

This podcast conversation with Sargi Mann deals with innovation, smart homes and how to keep a brand relevant in the future.

Spring has sprung in the great outdoors. But what about in your closet? Everything seems to come back to life at this time of year–flowers bloom, moods lighten, temperatures rise–and your wardrobe should follow suit, says a new Macy’s ad that (through some nifty special effects) sheds heavy winter clothes and replaces them with summery…

Thanks to Europe’s GDPR, companies have bombarded you with their new privacy policies; how to read them without actually reading them.

“Speak with a representative.” “Speak with a representative!” We’ve all had that customer-service moment where we’re stuck in an automated loop of chaos, and all we want is to connect with a real (and if it’s not asking too much, empathetic) human being to answer our question. The problem with engaging a digital brand or…

Findings about news media views and habits in Western Europe from a survey about media, political attitudes and populist views in Denmark, France, Germany, Italy, the Netherlands, Spain, Sweden and the UK.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maciej Zawadziński, CEO at Clearcode. It seems like the General Data Protection Regulation (GDPR) leaves marketers with only one choice: Comply with the new law and say goodbye to our… Continue reading »

The post Data-Driven Marketing After GDPR appeared first on AdExchanger.

As The CW expands to Sundays this fall, the network has found space on its six-day schedule for all five of its superhero shows, as well as reboots of Charmed and Roswell. But the network is also preparing to say goodbye to a trio of series–Jane the Virgin, Crazy Ex-Girlfriend and iZombie–all of which will…

China has approved U.S. private-equity firm Bain Capital’s $18 billion deal to acquire Toshiba Corp.’s memory-chip unit, a gesture of goodwill from Beijing as it tries to stave off U.S. trade punishment.

A recent survey of Facebook users in 50 countries found that more than 30 percent of them experienced difficulty seeing, hearing, speaking, organizing thoughts, walking or grasping with their hands. On that note, the social network is marking Global Accessibility Awareness Day Thursday by teaming up with Google, Microsoft, Adobe and Oath to create an…

His evocative black and white photos documenting his hometown of Chicago led to Instagram fame. This week, they went beyond his 1.1 million followers to take over New York’s Times Square. Jason Peterson, the CCO and chairman of Havas Creative North America, might love advertising more than photography. But he claims his status as an…