Month: May 2018

How many hours a week do you spend on Facebook? Instagram? Twitter? More importantly, what sort of value do you really get from that time? According to a new campaign from FriendsTBWA of Bucharest, Romania, the answer is “very little.” “Read Something Better” suggest that one’s time may be better spent consuming something a bit…

These days, if consumers can’t Instagram a store, it’s almost not even worth going. The growing trend of digitally native brands opening stores with strong visual elements meant for Instagram continues with Glossier’s second retail location. The store, located on Melrose Place in Los Angeles, includes a pink floor, pink shelf space, messages on mirrors…

Kimmel got many laughs with this year’s monologue, although it makes you wonder if ABC allowed him to undermine its sales and programming efforts a little too much.

The media business may be in a state of heightened panic. Keen media execs in TV and media may be looking into the future for other content beyond premium TV-film entertainment, social media and
user-generated content.

Pivotal Research Group analyst Brian Wieser, perhaps the most respected economist tracking the ad business, revised his estimates for U.S. advertising growth this year by 1.8 points to 4.8%. The
revision, which follows Wieser’s original forecast of a 3.0% expansion in U.S. ad spending — first made in November 2017 and reaffirmed in March — represents a marginal acceleration from 2017’s
4.5% rate of growth.

Puppies may be cute, but old dogs need homes, too. And that’s exactly what makes Siltanen & Partners’ new spot for Coldwell Banker so touching. The spot opens on a real estate agent and a volunteer at the company’s annual “Homes for Dogs Project” event as the volunteer explains that older dogs have a harder…

There hasn’t been all that much for buyers to get excited about during this sluggish broadcast upfront week–at least, not until CBS Corp. chairman and CEO Leslie Moonves appeared onstage during Wednesday’s annual event at Carnegie Hall. As he appeared two days after CBS Corp. filed suit against its majority owners Sumner and Shari Redstone…

As the 2018 upfronts week draws to a close, we caught up with some of the stars whose shows are being pitched to advertisers. NBCUniversal, which includes networks ranging from NBC to Telemundo to E!, Bravo, MSNBC and CNBC, brought its stars out to the red carpet early Monday morning, which was too early for…

Far from being feared, digital marketing will start a welcome new dawn at the end of next week.

Once just a website where movie lovers could find the show times for the latest flicks, Fandango is further expanding its FanShop to include a new Prop Shop that’s filled with replicas from the upcoming Jurassic Park film. And that means fans can immerse themselves in the movie with a $25,000 Indominus Rex head or…