Month: May 2018

Hecho En 72, the production company housed within MDC Partners agency 72andSunny, will become its own company. The announcement, which went out to staff yesterday, marks the latest and perhaps most dramatic step in the reorganization of the 72 organization, which parted with just under 5 percent of staff in its L.A. headquarters last week….

Did you know YouTube allows you to stop other users from seeing the videos you’ve liked? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on iOS. Step 1: Tap your profile picture in the top-right corner of the screen. Step 2: Tap “My channel.” Step…

As many expected, former WPP Group CEO Martin Sorrell isn’t quitting without a fight after being boxed out of his company in April. Sky News reported late Tuesday that the longtime CEO and industry legend had acquired Derriston Capital, a so-called “cash shell” listed on the London Stock Exchange, with plans to turn it into… Continue reading »

The post Can Martin Sorrell’s New Venture, S4, Succeed In A Changed Marketing Landscape? appeared first on AdExchanger.

Describing its members to Adweek as “lionesses” from various agencies, an anonymous group is calling on women attending the 2018 Cannes Lions Festival to wear black. The movement functions as a statement of solidarity and safety, as well as to highlight the fact that so many qualified female talents in the industry are still excluded…

It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a “blaze of herbs and spices” in this latest spot by KFC U.K. Colonel Sanders is back in the UK for the first time in 40 years. It’s a fitting return for the…

Following news that Milwaukee agency Laughlin Constable had fired CCO Dan Fietsam, who also resigned from his role as president of United Adworkers following unspecified allegations of sexual harassment, the UA organization posted a letter yesterday sharing “additional context surrounding the events and our subsequent actions.” United Adworkers originally shared a letter in which Fietsam…

It’s official: America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy topic facing cannabis-centric marketing agencies today has to do with the challenges of advertising through digital media channels. As marijuana…

Here are some key facts about how supporters of Italy’s populist Five Star Movement and League parties stand out from the rest of the Italian public.

Everyone knows there are some weird side effects from taking sleep aid Ambien, but Roseanne Barr’s vitriolic racism is not one of them, at least according to Ambien manufacturer Sanofi. The controversial sitcom figure went on a racist Twitter rant yesterday directed at Valerie Jarrett, a senior adviser to former President Barack Obama, which she…

The rumors, of course, were true. Today the board of Derriston Capital, a publicly traded but heretofore obscure London firm that specializes in acquiring the makers of medical technologies, confirmed a pending “reverse takeover” whereby it will be folded into S4 Capital, the newly incorporated company launched by former WPP CEO Martin Sorrell. (The entity…