Month: June 2018

After failing to win over financial backers and customers in the U.S., David Brady moved his tech startup to China. The project’s shift east offers insight into how China is emerging as a global player in pioneering technologies.

You can’t open an advertising publication without hitting a dozen bylines about the ways in which digital is creating new opportunities for marketers. They’re not wrong, of course. Digital opens the door to greater scale, more accurate targeting and massive audiences at comparatively affordable prices. What these thought leaders often overlook is the ways in…

A federal judge will only need a short time Tuesday to make an AT&T-Time Warner deal official or—if government antitrust enforcers prevail—block the deal, sending both companies back to the drawing board.

Amazon.com’s acquisition of Whole Foods has triggered change in the industry, with major grocery chains offering home delivery while some food makers seek to better sell through the e-commerce giant.

Yieldmo has its eye on your thumb. For the last five years, the mobile ad startup has been working on a platform that collects and analyzes mobile ad engagement data to gather insights and create segments of the people most likely to convert. On Monday, the platform and a small group of select partners finally… Continue reading »

The post Yieldmo Helps Advertisers Tap Into Engagement Data appeared first on AdExchanger.

If you’re going to devote your career to something, it helps to study it before you commit–especially in a sector like advertising, which can be either banal and soul-crushing, or diverse and disruptive, depending on how you approach it (or who you’re talking to). So I compiled five books that will teach you “everything” about…

A South Korean cryptocurrency exchange said it suffered a “cyberintrusion,” prompting bitcoin prices to fall sharply toward year lows.

Workday has agreed to acquire business-intelligence software company Adaptive Insights for about $1.55 billion, in an effort to strengthen its financial planning products.

As brand stunts go, IHOP has squeezed a decent amount of juice out of a teaser early last week indicating that the restaurant would change its name to IHOb. For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT — IHOb…

New variants of malware scams emerge almost daily, but one detected late last week deserves special attention from digital advertisers and media buyers considering cryptocurrency models. Instead of
infecting computers to create fraudulent bot traffic, the new variant — dubbed Prowli — infects computers to siphon processing power to mine cryptocurrency.