Month: June 2018

When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy’s, however, is taking a different approach. The retail giant is instead searching internally within its store and corporate employees to find its next influencer partnership. This month, Macy’s…

Verizon is tapping a new leader as it heads toward a pivotal juncture in the future of wireless service. The country’s biggest cell carrier announced on Friday that its current chief technology officer, Hans Vestberg, will succeed CEO Lowell McAdam in August. The move seems to suggest Verizon is placing more priority on the fast-approaching…

A sobering statistic about ocean pollution: By 2050, there will be more plastic and trash in the world’s oceans than fish. Today, on World Oceans Day, Brooklyn-based indie Conquistadors created a campaign, “Postcards From the Oceans,” that takes a page from the glitz and glamour of global travel to put the critical issue in full…

Publishers often feel they are at the mercy of Facebook’s algorithm – which has been blamed for the demise of some digital brands. To survive and prosper, they need to learn to effectively use the
platform.

Google CEO Sundar Pichai wrote that while the company will not develop artificial intelligence for weapons, it will continue to work with governments and the military in areas such as cybersecurity,
training, military recruitment, veterans’ healthcare, and search and rescue.

Podium’s platform now supports customer messaging, reviews, webchat and customer feedback channels, which, all together, have been adopted by nearly 20,000 small businesses.

Interested in commerce? Executives from Zappos, Facebook and other companies will be speaking at Adweek Ignite: Ecommerce July 10-12 in Seattle–apply here to attend. PayPal is opening a temporary bodega-style art exhibition in Manhattan–right next to its rival’s brick-and-mortar shop. The San Francisco-based payments company’s pop-up–created with the help of digital artists, designers and photographers–aims…

The U.S. Department of Energy is debuting a supercomputer from IBM that it says is the world’s fastest and leapfrogs a Chinese machine that has held the top spot for the last two years.

A new spot by Budweiser is a heartwarming reminder you don’t have to take home the trophy to be a winner. Now that the NHL season has drawn to a close, Budweiser is raising a glass to the Vegas Golden Knights, a team that “rewrote NHL history” in its inaugural season. From the outset, not…

Video game giant Activision–maker of such top titles as Call of Duty, Destiny and Skylanders–is in the process of reviewing its creative advertising account, according to three parties with direct knowledge of the matter. A spokesperson for incumbent 72andSunny, which has served as Activision’s agency of record since 2012 after working with the client on…