3 Ways to Determine if an Influencer’s Impact Is Real or Fake

Celebrity has been democratized. We are electing the future of entertainment every time we follow, subscribe, comment and share our favorite star’s social posts. This democratization has changed the very definition of celebrity. Over the last 200 years, since the inception of influencer marketing (well before there was a word for it), celebrity has evolved…

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What Regulatory Worries? Global Tech Stocks Reach New Heights

The global technology giants at the center of a steep selloff in stocks this spring are climbing to new highs propelled by blockbuster earnings and a surge in business spending.

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Facebook Detailed Its Preparations for Mexico’s General Election

Citizens in Mexico will head to their polling stations July 1 to vote in the country’s general election, which includes voting for a new president, and Facebook manager for politics and government, Latin America Diego Bassante detailed steps the social network is taking to help maintain the integrity of that process. Verificado 2018, a fact-checking…

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3 Questions to Ask When Determining if Using Blockchain Is Right for Your Brand

It’s easy to get swept up and go along with something that buzzy and popular–after all, human brains are hardwired to want to fit in and belong. For sports bandwagons, the biggest downside is the increase in ticket prices–and that bandwagon fans are more of an annoyance than an actual problem. However, when it comes…

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14 Million Facebook Users May Have Been Bitten by Its Latest Privacy Bug

More bad news related to privacy is just about the last thing that was needed in Menlo Park, Calif., but here it is. Chief privacy officer Erin Egan revealed in a Newsroom post that 14 million people were affected by a bug that sprung up during the post-creation process, automatically suggesting that those posts be…

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Ryan Reynolds Gets Roasted by His Even Snarkier ‘Twin Brother’ to Promote His Gin

It’s been a big year for Ryan Reynolds, mostly thanks to Deadpool 2 being a massive box office hit to the tune of $600 million. But he also bought a stake in Aviation Gin, and now he’s ready to start marketing the investment. Unfortunately for Reynolds, his twin brother, Gordon Reynolds, is far from impressed…

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YouTube: Here’s How to Make Your Saved Playlists Private

By default, YouTube lets users view the playlists you’ve saved on your profile. However, did you know you have the option to hide your saved playlists from other users? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on iOS. Step 1: Tap your profile picture…

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Facebook Is Sprucing Up Its Government and Politics Portal for the Midterm Elections

The midterm elections in the U.S. are just around the corner, and Facebook is taking steps to ensure that governments, candidates for office and advocacy groups have everything they need to reach constituents and voters through the social network and Instagram. In mid-July, Facebook will introduce a revamped Government and Politics portal, which will serve…

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Across Western Europe, public news media are widely used and trusted sources of news

In seven Western European countries surveyed, the top main source for news is a public news organization – such as the BBC in the UK, Sveriges Television/Radio (SVT/Radio) in Sweden or ARD in Germany – rather than a private one.

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How The California Consumer Privacy Act Stacks Up Against GDPR

While both the California Consumer Privacy Act and Europe’s General Data Protection Regulation address the collection of personal information by businesses, they are actually quite different. Here’s where they diverge and why the advertising trade orgs are lobbying like bandits to block the California act’s passage. The IAB, DMA, ANA, 4As and NAI decried theContinue reading »

The post How The California Consumer Privacy Act Stacks Up Against GDPR appeared first on AdExchanger.

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