Month: June 2018

The differences are in the details. The patriarch of the family in “Succession” is a Scot, not an Australian like Rupert Murdoch.

If you’re a sports fan, you’re probably aware that Kevin Durant had an extraordinary performance Wednesday night in leading the Golden State Warriors to an impressive victory over the LeBron James-led Cleveland Cavaliers and a 3-0 lead in the 2018 NBA Finals, one win away from the team’s second straight league championship. You may not…

Concerns about data privacy have certainly escalated following the news of Facebook and Cambridge Analytica’s misuse, but despite the lively and well-deserved public debate, customer-facing businesses can still provide a rich experience where personalization and privacy are in harmony. Facebook, recent corporate data hacks and new data privacy regulations such as General Data Protection Regulation…

Somewhat news content-challenged Facebook says it will start versions of U.S. TV news programs this year, hosted by Anderson Cooper of CNN, Shepard Smith of Fox News Channel and Jorge Ramos of
Univision — all to improve news quality.

A tenth of new ad spend globally will be attributable to the World Cup — the most social tournament we will have seen to date.

Anthony Bourdain, a masterful storyteller who dealt with mental health issues but still pushed through to become an acclaimed chef, writer and host of numerous travel shows, has died at age 61. He reportedly took his own life in a hotel room in Strasbourg, France. Bourdain’s friend, the French chef Eric Ripert, found Bourdain unresponsive…

Facebook Friday announced a goal of training 1 million small business owners in the U.S. on digital skills by 2020. Director of business education Amy Brooks revealed in a Newsroom post that a study by Korn Ferry predicted that the shortage of skilled labor in the U.S. could result in 85.2 million unfilled jobs by…

Headphone and ear protector company Flare Audio is one of the many direct-to-consumer businesses racking up sales using digital media. The UK-based company generated nearly $9 million (5.9 million pounds) in sales last year after launching in 2016 with Kickstarter and Indiegogo crowdfunding campaigns. “Our company wouldn’t be here if it weren’t for digital marketing,”… Continue reading »

The post Flare Audio: Where The Direct-To-Consumer Company Spends Its Marketing Dollars (Besides Facebook) appeared first on AdExchanger.

Verizon Communications named Hans Vestberg to succeed Lowell McAdam as its next chief executive, appointing a relative newcomer to run the wireless giant at a time when its industry is being reshaped by megadeals.

“I love you. You know that, right?” If TV’s taught us anything, it’s this: Never trust anyone who says that. The U.K. arm of vegan cosmetics brand Lush has had a riotous few days. It started Friday, when the company released a cryptic ad across social under the hashtag #SpyCops. It depicts a woman in…