Month: June 2018

Facebook’s Gaming Creator Pilot Program officially launched in January with the goal of helping video game content creators grow an audience on the social network. Now, Facebook revealed a Level Up program that will help new content creators who are just getting started. In a Facebook Newsroom post, John Imah, Gaming Creator program lead, and…

WPP’s Wunderman announced today the appointment of Ian Sohn to president of its Chicago office. Sohn, who hails from SapientRazorfish, where he was most recently managing director of Chicago, is set to assume his new role on June 11. “I’m really energized by the challenge of shaping the future of what Wunderman Chicago will be,”…

Instagram announced that starting Thursday, when users are @ mentioned in other users’ Stories, they will be able to share those photos or videos in their own Stories. Users who are mentioned will receive notifications in their Instagram Direct threads with the users who mentioned them, and they will have the option of adding the…

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. This week’s podcast guest, Amino Payments CEO Will Luttrell, will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15-16. He will present alongside Nestle on “How To Use Blockchain To Keep Your Supply Chain… Continue reading »

The post Podcast: Solving For ‘Who Got Paid What’ appeared first on AdExchanger.

Google is reversing its policy for its consent management platform (CMP) that initially capped at 12 the number of vendors a publisher can list in opt-in messages, following critical feedback from publishers and the ad tech industry. The platform now has no limit. “The change being made now is in line with our priority of… Continue reading »

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The Truth Initiative, Ad Council and the Office of National Drug Control Policy (ONDCP) unveiled a collaborative effort this morning, along with its first series of national public awareness ads, to fight the country’s opioid epidemic–an ongoing focus of the Trump administration. “The Truth About Opioids” media, education and multichannel campaign will primarily target Americans…

How can publishers build a subscription or membership product? Ask your readers to pay. The first step to a subscription or membership-supported business is having a brand or product that is an
important part of readers’ lives.

Three major pay TV providers saw gains: Dish Network, 5.8% to $31.12; Comcast Corp., 3.8% to $32.27; and Charter Communications, 3.4% to $275.09.

The sportswear and fashion brand spends an estimated $100 million-plus on measured media worldwide, most of it outside the U.S.

In recent weeks, several different incidents across the country, from a local Starbucks to an Airbnb rental, have once again cast a national spotlight on the implicit bias challenge facing us as a nation today. For brands and their consumers, the struggle is just as real. Diversity in advertising–and even more broadly, the communications industry–is…