Month: June 2018

More than two years after a sexual harassment lawsuit filed against Gustavo Martinez upended the ad industry and two months following the settlement of said suit, WPP and the former JWT CEO have announced that they will go their separate ways. Campaign first broke the news this afternoon. “Gustavo Martinez and WPP have agreed it…

Here are some staggering feline facts: A female cat at 4 months old can start having kittens, producing as many as four litters a year for as long as a decade. The result in even a few years is hundreds of furry (often homeless or feral) offspring. In short, kitties can sure multiply. But they’re…

Our planet is facing a full-on plastic crisis, and companies are taking notice, as well as taking measures to reduce their carbon footprint. Ikea has announced it will no longer use plastic bags, straws or other single-use plastics, with a goal of phasing these items out completely by 2020. The move is part of an…

The creative hits keep coming for Google Assistant, the centerpiece of a litany of spots urging you to “Make Google Do It.” A star-studded cast introduced the campaign during this year’s Oscars, and Kevin Durant kept the ball rolling with another recent spot created for the NBA Finals. Now the U.K. is getting its own…

Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem with a tool launched Thursday that uses carrier data to verify mobile audiences on a pre-bid basis. Marketers are shelling out for bad targeting and it’s akin to flushing their budgets down the toilet, said… Continue reading »

The post Ericsson’s Mobile Ad Platform Taps Telcos To Validate Location Data appeared first on AdExchanger.

“Riding is the answer,” says a low-frills, long-form spot from cycling lifestyle brand Rapha and agency Mother in Los Angeles. But what’s the question? Perhaps it’s, “How, in this era of 24-hour connectivity and constant bad news, can you actually get a reprieve?” Even those of us who aren’t into cycling will get a dose…

It wasn’t long ago that health was simply defined as the absence of disease in the body. Nowadays when we discuss health, what we’re really talking about is wellness, which provides a more holistic view of mind, body and spirit. Unlike the traditional definition of health, wellness isn’t just the absence of illness; it’s a…

It’s an all too common mistake to conflate social media management with community management, but since both of these roles are critical to your company, make sure you’ve got the right people on the bus. Because they require different skill sets (and mindsets!), it’s entirely possible that you’ll need to work with two different individuals…

Members of Congress have begun scrutinizing Google’s relationship with China’s Huawei Technologies, according to people familiar with the matter—roping another Silicon Valley giant into Washington’s escalating digital cold war with Beijing.

Spies are increasingly hacking into the smartphones of political opponents and dissidents around the world, giving them access to data far more sensitive than what most people keep on personal computers.