Month: June 2018

Amazon boosted its bet on live sports programming by winning the rights to broadcast some soccer games from the popular English Premier League.

MoffettNathanson Research says broadcast’s reach has declined to 82% of viewers 2+ from 92% in the first quarter of 2011. Cable networks have declined from 89% to 80%. The longevity of TV’s pricing
power has been predicated on its ability to offer efficient national reach versus other marketing platforms that have not built the same national scale.

The U.S. and China have reached a deal that will allow telecom company ZTE to continue to do business, requiring it to pay a $1 billion fine and place U.S. enforcement officers in the company to monitor its actions.

The advertising and marketing industries are currently facing two seemingly contradictory problems. First, there’s the confusion of “too many,” the result of a vendor ecosystem that has grown at an unbelievable pace. Second, there’s a problem of “too few,” stemming from the overwhelming dominance that Facebook, Google and, now, Amazon have in the digital advertising…

Some of the biggest celebrities in the world resonate just as much in the Midwest as they do in the big cities. In order to be a “clearcut, go-to buy,” for local brands and advertisers, music video and entertainment platform Vevo is moving its inventory to Mediaocean’s Spectra platform. “As is part of our mantra,…

One week after Samantha Bee sparked a national backlash by calling Ivanka Trump a “feckless cunt” on her weekly TBS late-night show Full Frontal, the series returned Wednesday night, with another apology from the comedian. And, notably, the episode featured significantly fewer advertisers, and more TBS promos, than last week’s show, as some brands kept…

Country Time Lemonade has a mission this summer: Helping young entrepreneurs who get tangled in red tape by overzealous local governments and grinches. Seizing on news stories about kids’ lemonade stands getting shut down by city authorities for operating without business licenses, the Kraft Heinz-owned beverage brand is introducing a fresh campaign, amusingly titled “Legal…

That job opportunity piqued your interest, but how is the commute? LinkedIn can now answer that. The professional network Thursday began adding a See Your Commute module to job listings, with senior product manager Dan Li saying in a blog post that 85 percent of U.S. professionals said they would take pay cuts for shorter…

It is unclear what effect these mea culpas — in whatever venue — have on TV viewers and TV advertisers that support the programming. Twitter seems to be the optimal place to make atonements. The
print-based digital platform has lower media heat than the glare and immediacy of the TV screen.

The ex-president may have felt blindsided by “Today” show’s Monica Lewinsky questions.