Month: June 2018

While more marketers are happy to slap some rainbows on products when June rolls around, Kantar Consulting says many are missing out on the bigger picture,

More advertisers are running video campaigns fueled by data, and connected TV impressions continue to surge, according to a new study from online video marketing platform Innovid. The annual global video benchmarks study included thousands of video campaigns and billions of impressions across hundreds of global brands. According to the study, 2017 saw a 58…

The annual Global Video Benchmarks Study released by video marketing platform Innovid found a 58% increase in the number of advertisers running data-driven campaigns in 2017.

According to Zenith, the biggest increase in dollar terms will be in China, where Zenith expects the World Cup to generate $835 million in extra ad spend.

In the not-so-distant past, Carl’s Jr.’s marketing efforts were best known for one theme: scantily clad women eating greasy burgers. That’s no longer the case. About a year ago, the chain made a hard pivot, focusing instead on the food itself, with former CEO Andy Puzder saying such spots were no longer effective with younger…

About four-in-ten Americans (42%) say they would definitely or probably be interested in orbiting the Earth in a spacecraft in the future, while roughly six-in-ten (58%) say they would not be interested.

For retailers who’ve been racking their brains in recent years over how to target millennials, here’s a bit of unsettling news: Gen Z is coming right on their heels. Not only that but, the prevailing wisdom goes, these newly minted consumers (now 23 and younger) want everything right away. A quick scan of the research…

Some advertisers are unsatisfied with the way social media platforms have addressed brand safety concerns, and they are more concerned than ever about their advertisements appearing in brand-safe environments, according to a survey of 304 advertising decision-makers released Wednesday. The survey, which was commissioned by the advertising and media company Oath and conducted in April…

According to Nate Woodman, the new chief data officer for Havas, the media agency’s job is all about controlling data flows. “How do you take information, move it and connect it to activation?” he said. Woodman joined Havas Media in May, taking the reins from North American Chief Data Officer Michael Kaushansky, who now oversees… Continue reading »

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The growth of in-app mobile video ads is the result of two key trends in consumer technology: the high share of mobile time spent in apps and the growth in online video consumption, according to
Brandon Verblow, associate forecast analyst at Forrester: