Month: June 2018

The Museum of Ice Cream and Target have joined forces to create seven delicious flavors of ice cream and a New York City pop-up shop where people can sample them. In addition to the new line of ice cream–which will be available at most Target stores beginning July 8 and includes banana with almond butter…

During Tuesday’s White House press briefing, Press Secretary Sarah Sanders snapped back after reporters challenged the veracity and credibility of the White House’s statements, asserting, “Frankly, I
think my credibility is probably higher than the media’s.” Turns out, she was right, albeit by a small margin. Asked who is more credible, 51.6% of American adults surveyed by Research Intelligencer
and Pollfish said Sara Sanders is vs. a close minority of 48.4% who said the journalists who cover the White House are.

View-through rates (VTRs) for native video ads remain high in the first three months of 2018. In-feed native video VTRs average around 40% worldwide and 60% viewability. The U.S., UK and Ireland have
among the highest rates at 42%, according to a report scheduled for release Wednesday.

In the U.S., roughly nine-in-ten adults (93%) get at least some news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.

Hundreds of local and regional radio and television stations comprise the U.S. public media system.

Digital platforms open up new opportunities to reach people wherever they are on multiple devices and to pick up reams of data to feed into marketing campaigns. But with thousands of forgettable, repetitive ads coming at people every day, the challenge is not merely to blend into the background noise, but to offer relevant and…

Kate Spade, the designer who rose to fashion fame in the 1990s with her eponymous handbag and later, accessory and clothing line, died on Tuesday of an apparent suicide. She was 55 years old. Spade was one of the first designers to recognize the possibilities of the lifestyle space. Her brand is best known for…

For the FIFA World Cup 2018, Coca-Cola and Mercado McCann are pulling out all the stops. The brand and agency have launched a global creative campaign that will run in 200 countries, featuring three ad spots in conjunction with a limited-edition Coke can design, sporting numbers zero through nine so fans can share their score…

The State of the News Media fact sheets use a range of different methodologies to study the health of the U.S. news industry, including custom analysis of news audience behavior, secondary analysis of industry data and direct reporting to solicit information unavailable elsewhere.

Back in April, Duncan Channon tackled the problem of flavored e-cigarette use amongst teens with its “Flavors Hook Kids” campaign for the California Tobacco Control Program. Now the agency is targeting a phenomenon more commonly impacting a slightly older demographic: social smoking. The agency’s “Never Just A Smoke” campaign targets social smoking among young adults,…