Month: June 2018

India is home to 1.4 billion people – almost one-sixth of the world’s population – who belong to a variety of ethnicities and religions. While 94% of the world’s Hindus live in India, there also are substantial populations of Muslims, Christians, Sikhs, Buddhists, Jains and adherents of folk religions. Here are five facts about religion in India.

As publishers continue to diversify revenue streams and try to connect to audiences off the screen, PopSugar will offer Play/Ground, a two-day, ticketed festival in New York. “While other festivals focus on verticals, like beauty, or music, or wellness, we really wanted to create something that represents the diversity of women,” said PopSugar CRO Geoff…

Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and marketing, while working with a machine-learning startup out of the Bay Area, I assumed the use of bots in marketing would follow…

After claiming it planned to petition Amazon for the second time in as many months in the name of children’s privacy, software community Mozilla has once again been charmed by sweet nothings from the ecommerce giant and scrapped its missive. Last month, the company aimed, but did not pull the trigger, at Amazon’s Echo Dot…

Direct-to-consumer (D2C) brands are having their cultural moment. Their impact and success come from strong brand storytelling, on-point packaging, subscription models and lower prices. But there’s one underappreciated factor that’s equally important: their super simple product offerings. Whether by design or accident, they’ve tapped into a long understood (but generally ignored) human appetite for anything…

Debra Lee has left the building. For the first time in more than two decades, BET Networks is under new management after the longtime CEO departed the company last week, 32 years since she first arrived at BET. Now, the company is moving forward under president Scott Mills, who rejoined BET in January (Lee relinquished…

If you want to add extra security to your Facebook account, you can turn on two-factor authentication, so that you’ll need a login code any time you login to Facebook on a new phone or computer. Our guide will show you how to turn on two-factor authentication from within the Facebook mobile application. Note: These…

Acxiom, one of the biggest U.S. Big Data firms, has announced two significant integrations enabling advertisers and agencies to target Americans with much greater fidelity. The deals, announced
Tuesday with media researcher GfK MRI and with mobile marketing platform Kiip, are noteworthy, because they come as American marketers, agencies and media companies are scrambling for even more
rigorous consumer data privacy policies.

Over the next four years, broadcast network TV will see the strongest growth of any traditional TV platform — 2.2% to $20.4 billion in 2022.

Screenvision Media, one of two big networks dominating the U.S. cinema advertising marketplace, has agreed to sell a controlling share to private equity firm Abry Partners. Existing owners, Shamrock
Capital and AMC Entertainment, will retain minority stakes. Terms of the deal were not disclosed, but it follows an earlier failed attempted merger with chief rival National CineMedia to roll up the
cinema ad marketplace in the U.S. That deal was ultimately blocked by the U.S. Department of Justice due to antitrust concerns.