Month: June 2018

Giant Spoon, a full-service and strategy-led agency, announced today it has named Laura Correnti its first partner. Some in the industry probably recognize Correnti as the co-host of the bi-weekly podcast, Adlandia, which has attracted high-profile guests like Lena Dunham and GE CMO Linda Boff. But she’s also served as the managing director and evp…

With an eye towards transforming the cinema media business beyond advertising to include adjacent experiential, gaming and commerce business lines, Screenvision Media–a national leader in cinema media and advertising–has been acquired by Abry Partners. The Boston-based media-focused private equity firm will take a controlling stake in the company. The company’s existing owners, Shamrock Capital and…

Crossover Media Group Sales, a new ad sales firm, is hoping to capitalize on the growth of over-the-top video and digital audio like podcasts. The company counts former SiriusXM, Westwood One and
Comcast Spotlight executives as partners, and a number of notable figures in the media as clients.

Madison & Vine is still one of the busiest intersections in marketing, but navigating it has become dramatically more complicated.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Gough, vice president of insights and analytics at Verve. Advertising is being held more accountable for the actions it drives. That’s good news, but even so, there are limits. While… Continue reading »

The post Performance Pricing Pitfalls: The Truth About Offline-Visit Data For Advertisers appeared first on AdExchanger.

At the Digiday Hot Topic: Commerce for Publishers event in May in New York City, we surveyed 53 publisher executives to learn how publishers approach commerce initiatives. Check out our earlier research on where publishers sell their products here. Learn more about our upcoming events here.

Quick takeaways:

• Less than 30 percent of publishers in Digiday’s survey think editorial content should be independent from commerce efforts.
• Sixty-one percent of respondents said they use audience data to inform editorial content.
• Data that informs commerce decisions most often comes from audience development teams.

The wall between church and state crumbles
Editorial content is supposed to be objective and separate from outside interests or influences. However, that separation is diminishing as more publishers commit resources to promoting advertisers’ products in their editorial content. Now, commerce and editorial content have an uneasy relationship. When Condé Nast first announced that its editors would create ads, the backlash was fierce. Since then, attitudes have changed, with only 29 percent of publisher executives in Digiday’s survey saying editorial content should be independent from advertiser endorsements.

The post Digiday Research: Publishers blur the lines between editorial and commerce appeared first on Digiday.

As eyeballs shift away from linear TV, networks are experimenting with new ad formats, targeting and measurement tactics to keep both buyers and viewers interested. TV ad revenue fell 2.7% to $70.1 billion in the US in 2017, according to PricewaterhouseCoopers’ “US TV Advertising Outlook,” released Tuesday. During the same period, online TV advertising, which… Continue reading »

The post PwC: TV Networks Evolve As Buyers And Viewers Demand A More Digital Experience appeared first on AdExchanger.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Yaser Bishr, senior vice president of digital at Al Jazeera Media Network. Facebook’s days as a major disseminator of hard news are coming to a close. And while that puts the traffic of many… Continue reading »

The post Navigating Facebook’s Pivot Away From News appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Justifying $22B The Wall Street Journal does a post-mortem on strife at Facebook that led to the resignation of WhatsApp’s founders. Facebook paid $22 billion to acquire WhatsApp in 2014, and as the years ticked by, Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg… Continue reading »

The post Tension Between Facebook And WhatsApp Over Ads; Inside The Fox Sports ‘Pivot To Video’ appeared first on AdExchanger.