Month: June 2018

With the help of J. Walter Thompson, Bongiovi Acoustic Labs shows us how music can be used to improve healthcare for people around the world. Using its patented audio technology and algorithm (called MDPS), the sound engineering company founded by producer and recording engineer Tony Bongiovi–who also founded New York’s Power Station studio, produced records…

Twitter’s commitment to live video is undeniable, but the social network will be taking a different approach in terms of the executives who handle it. Todd Spangler of Variety reported that Twitter’s global partnerships team, led by global vice president and head of content partnerships Kay Madati, is being restructured. The team will now be…

Miss America is repositioning its brand to align with sweeping cultural changes, calling into question the nature of its long history. As such the brand has appointed Y&R as agency of record for a wide-reaching rebranding effort without a review, while announcing that it is eliminating the swimsuit portion of the competition. Miss America further…

In late April, Google said it would limit the portability of the DoubleClick ID outside of its ad server DoubleClick Campaign Manager (DCM), effectively killing independent attribution (at least to the extent that it was possible). Marketers who want access to the DoubleClick ID, which ties together data across Google’s properties, will have to use it… Continue reading »

The post Indie Ad Servers Smell Blood In The Water As Google Limits DoubleClick ID – But Does Google Care? appeared first on AdExchanger.

Negative advertising is more effective if it comes directly from a candidate or candidate’s campaign. Negative ads from political action committees are less effective.

Toluna has rebranded its market research services as a hybrid offering of DIY and full support and combined the tools into one platform, said Phil Ahad, executive vp and head of products and strategy
at Toluna.

The tool, VuePlanner, provides “an analysis of the brand suitability and contextual relevance of a sample of the videos [companies have] been running [YouTube] TrueView ads against,” according to
Giant Media.

Viacom’s strong-performing Nickelodeon brand is getting a new leader, since longtime executive Cyma Zarghami is resigning.

The court battle stems from revelations that Facebook misreported two metrics related to its video ads. The result of both errors was that Facebook inflated the average time spent viewing ad clips by
60% to 80%. The company said last September that its mistaken calculations didn’t affect billing.

Meant to tackle the increasingly complicated relationship between publishers and advertisers, Rivr offers a new level of precision by simplifying the supply chain.