Apple Partners With Adobe To Support New Augmented Reality File Format

Apple on Monday said it is partnering with Adobe on a new file format for augmented reality called USDZ. Adobe’s Creative Cloud services will support the new format. The file format was created with
help from Pixar.

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Podcast: Jeff Erhardt, GE Intelligent Systems, On AI And Machine Learning

A conversation with Jeff Erhardt, vice president of Intelligent Systems at GE, about where artificial intelligence and machine learning are at the moment and where they are heading.

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Onerous Ecommerce Checkout Processes May Be Driving Millennials Away

Millennials are as concerned about security when making online transactions as any other age group. After all, no one wants to be a victim of fraud. But retailers and other ecommerce companies must make the process as streamlined as possible or risk losing them as customers, according to a survey recently commissioned by information services…

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LeBron James Makes Cover of NBA 2K19 in Second Appearance

LeBron James hasn’t had a great week on the court, but here’s one win for him: A new campaign for the release of NBA 2K19–the 20th anniversary edition–has just launched, featuring James in his second cover appearance in the simulation game’s history. The cover, designed by agency BSSP, features 20 words chosen by the 14-time…

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Survey Says You’re Worn Out By The News

These days, it seems like phones are constantly glowing from push alerts and notifications for breaking news stories. Feel fatigued by it? You’re not alone. Almost seven in 10 Americans are exhausted by the news–and Republicans more-so than Democrats, according to a Pew Research Center survey conducted from Feb. 22 to March 4. Of the…

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Shell Asked Saudi Men About Women Taking the Wheel, and the Result Is Quite Lovely

This month is a momentous and divisive one for Saudi Arabia, with women being issued driver’s licenses for the first time since a prohibition against female drivers was issued in the 1950s. So far, a small number of women–10 nationwide on Monday, according to the BBC–have received Saudi driver’s licenses in exchange for their foreign…

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Facebook Users Will Be Able to Add Licensed Music to Their Videos

Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live. Facebook now has licenses through millions of songs through deals with music publishers including January’s announcement of pacts with Universal…

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4 Principles of GDPR for Brands to Keep in Mind

GDPR gets a bad rap, but companies who are customer-first have nothing to fear. With policy violation fines of up to 4 percent of total global turnover, it has been called the world’s strictest data protection regulation, and many companies are scrambling to implement compliance processes and personnel by the May 25 deadline. In reality,…

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Agency WorkInProgress Seeks Help From Russia in Attempt to Hack the Cannes Lions

WorkInProgress (WIP) is not exactly the most qualified candidate to win Agency Network of the Year at the Cannes International Festival of Creativity. WIP is not an agency network at all, but rather a single agency opened in 2016 by veterans of CP+B’s Domino’s team. Technically, however, since Agency Network of the Year goes to…

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How to Bridge the Gap Between Gen X, Gen Y and Millennials

I was born in Hackensack, New Jersey, in 1980. Depending on who you ask, that makes me part of Gen X, a millennial or part of the oft-debated, rarely-remembered label, Gen Y. We don’t hear much about Gen Y for a few reasons. First, it’s relatively small when compared to the vast size of the…

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