Month: June 2018

Ahead of 2018 FIFA World Cup Russia, YouTube revealed how users interact with soccer-related content on its platform. Over the past year, users spent the most time watching videos related to Latin American teams. Looking at watch time in 2017, YouTube found that the five most popular national teams were Argentina, Brazil, Peru, Portugal and…

Consumers are interacting with media in ever-evolving ways, which means advertisers have to get more creative if they want their brands to get noticed. Advertising has to be constantly integrating to reach audiences, even when it comes to video games, said Ken Wisnefski, CEO of digital marketing firm WebiMax. Recent gaming phenomenon Fortnite, which is…

Jan Olof “Janne” Andersson has a nice, relaxing walk to work each day, strolling for 2 hours from his home on Liding? Island to his office at Friends Arena in Stockholm. With the World Cup rapidly approaching, that time might be useful for clearing his head and planning his team’s strategy for the epic global…

With the launch of its new product line Spanst, which introduces clothing into the mix, Ikea is making it even easier for its customers to never leave Ikea. The collection, a collaboration with L.A.-based designer and Stampd storeowner, Chris Stamp, is predictably minimalistic and neutral-toned-the color scheme is black and white with the occasional splash…

One classic agency showed its new face to the world today following nearly two years’ worth of restructuring moves, staffing changes and new financial reporting standards–not to mention the usual ins, outs, ups and downs of the ad world. Seventy years to the day after copywriter David Ogilvy decided to launch his own operation in…

Facebook pages for brands and public figures can now use Facebook’s fundraisers to raise money for nonprofit causes, and nonprofit organizations can do the same on their own pages. Head of product, social good Asha Sharma also revealed in a Newsroom post Tuesday that people who launch fundraisers on the social network can now invite…

Computers may be poised to take control of driving in the future, but humans will be backing them for some time yet. Companies are developing ways for people to remotely assist autonomous vehicles during complicated situations.

After a long dispute over how to produce more revenue with ads and data, the messaging app’s creators are walking away leaving about $1.3 billion on the table​

Three years after first going down the rabbit hole that is digital advertising, longtime New Yorker contributor Ken Auletta has emerged with another book, Frenemies, which publisher Penguin Random House describes as “Auletta’s reckoning with an industry under existential assault.” But the book also marks Auletta’s effort to understand the increasingly complicated web advertising has…

Crayola has been a source of creativity and imagination for decades. Its emphasis on the “power of creativity” has been applied to its multiple art and craft products, but now Crayola has announced a new product with a different kind of canvas in mind. The company has launched a collaboration with cosmetics brand ASOS called…