Month: June 2018

Apple this week took more jabs at Facebook over its privacy practices. But this time the iPhone maker went one step further, signaling it plans to encroach on the social-media company’s turf.

Whether it’s in Jacksonville, Fla., or Raleigh, N.C., a new ad campaign by Greyhound wants customers to know adventure is only a short trip away. In its first television appearance in 20 years, Greyhound is going all out, releasing spots across 17 primary markets highlighting cities that are not the largest, but nonetheless “unique, interesting…

Cloud-based operating system Domo released its sixth annual Data Never Sleeps report Tuesday, detailing the data generated on the internet during every single minute. Domo shared the infographics below, and following are 10 highlights of what happens on the web in a single minute: Snapchat users share 2,083,333 snaps Twitter users send 473,400 tweets Instagram…

If you feel like there is too much news and you can’t keep up, you are not alone. A sizable portion of Americans are feeling overwhelmed by the amount of news there is.

Memorial Day marked the unofficial start of summer, and Pinterest is bringing the heat with its summer trends for marketers. Pinterest said it anticipates Pinners spending 10 percent more on summer than non-Pinners, with 67 percent of the former believing that content from brands provides inspiration that is tailored to their needs. In addition, 68…

Last week was full of TV drama, and not the fun, fictional kind: Roseanne was abruptly canceled after its star posted a racist tweet, Samantha Bee came under fire for her use of the c-word when describing Ivanka Trump (with a few advertisers even pulling out) and everyone was generally angry and confused. So on…

Even if Google registers its entire product stack with the IAB Europe Transparency and Consent Framework (TCF), there will still be important differences between Google’s GDPR solution and the programmatic ecosystem. Google has a huge advantage because of its end-to-end status in the online supply chain, said Blake Brannon, VP of product at the privacy… Continue reading »

The post Google Will Enjoy Major GDPR Data Advantages, Even After Joining IAB Europe’s Industry Framework appeared first on AdExchanger.

Which would you rather buy: a whirlwind trip to Paris, or a shopping spree at Saks? A night out with friends, or a new pair of shoes? A connection, or a couch? Since 2014, spending on events and experiences has grown nearly four times faster than spending on things, with millennials (part of the largest…

Facebook and Twitter have been skewing to older consumers for some time, according to analysis. What do digital media teenagers use most often? Snapchat was No. 1 at 35%; followed by YouTube at 32%
and Instagram at 15%.

Change is coming at Cannes Lions. This year, the festival is switching up its longstanding Media Person of the Year award, and naming a Media Brand of the Year instead. Cannes Lions announced today that Spotify is the winner of the award. For the past decade, Cannes Liones honored the head of a company with…