Month: June 2018

Yes, Martin Sorrell looks like he’s returning to the ad industry. No, it doesn’t look like he’s doing it to compete with his former company–at least not directly. Following an earlier Reuters report, a source confirmed to Adweek that Sorrell did recently tell WPP shareholders he is not planning to build up his new venture,…

Dr Pepper Snapple Group is starting to spread the word about its new brand, Straight Up Tea, and, while doing so, is spreading some wild rumors about what sparked the Boston Tea Party. In its first national campaign from the Richards Group, the tea brand (which claims to be made from only all-natural ingredients), takes…

Mastercard has launched a campaign some are calling tasteless–to put it mildly. The company tried to capitalize on the upcoming FIFA World Cup in initiating the campaign to donate the equivalent of 10,000 meals to the World Food Programme for every goal scored by Lionel Messi and Neymar, two of the tournament’s biggest stars. Despite…

Vizeum, the London-based division of Dentsu Aegis Network, has won the majority of cosmetics giant Est?e Lauder Companies’ media business in the EMEA region after a competitive review, according to sources with direct knowledge of the matter. The review, which was managed by ID Comms, pitted Vizeum against the incumbent, Omnicom’s OMD, and other unspecified…

Discovery Communications is the world’s leading purveyor of unscripted content–but it doesn’t just stick to the entertainment programming space. The company is proving its dedication to all kinds of unscripted content by continuing to ramp up its investment in live sports. Today, Discovery announced that it’s entering a 12-year, $2 billion international multi-platform media partnership…

Starbucks could use a jolt. The caffeine empire has received a flurry of bad press in recent weeks, and its workplace reputation just hit a 10-year-low, according to a new survey from YouGov’s BrandIndex. The survey results come after two black men were arrested on April 12 at a Philadelphia Starbucks after sitting in the…

Ipsy, a Los Angeles-based beauty subscription service, is having a rocky start to pride month. The brand is at the center of a social media scandal after publishing a video on June 1 to kick off Pride Month. The video, shared on Ipsy’s social media channels, features LGBTQ content creators speaking about pride and beauty,…

Gian Fulgoni, chairman emeritus & co-founder of comScore, has been announced as the winner of the Erwin Ephron Demystification Award by a blue ribbon panel of Judges at ARF. He joins an elite group
of past winners that reflect the brilliance, qualities and legacy of Erwin Ephron who passed in October 2013 – Bill Harvey, David Poltrack, Irwin Gotlieb and Dr. Jim Spaeth.

Given the breakneck pace of judging at the Cannes Lions Festival of Creativity, it seems impossible for a jury to do anything other than, well, judge the mountain of work in front of them. That was certainly true for the 2017 Lions Entertainment jury. But a few months later, long after the festival ended, the…

Twitter announced a host of hashtag-triggered emojis to mark LGTBQ Pride Month in June. The social network revealed the hashtags that will add these emojis to tweets in a tweet from Twitter Open, its LGTBQ group, in English and other languages. And HERE are the hashtags that will trigger #Pride2018 Twitter emojis when you add…