Month: June 2018

“It’s time to grow up. It’s time for action.” Marc Pritchard, CEO of Procter and Gamble, shared these words with digital advertisers worldwide in 2017, and the statement echoes into today’s advertising technology landscape in the dawn of the GDPR compliance deadline. A year after Pritchard’s commanding words, Keith Weed of Unilever joined the drum…

Look! Up in the sky! It’s a bird! It’s a plane! It’s … a circus performer flapping huge wings as she pilots a fantastical balloon-contraption above the streets of Montreal! That’s the central image of the short film below, part of agency lg2’s new “Never Grow Up” tourism push that exhorts potential visitors to experience…

From fake news to Facebook, there is a crisis of trust in our culture. The 2018 Edelman Trust Barometer study showed it is only getting worse. In the past year, Americans’ trust in institutions has dropped nine points, the steepest decline ever measured. Even more concerning, their trust in businesses dropped 10 points into negative…

Here are some key findings about Americans’ views of government information-gathering and surveillance, drawn from Pew Research Center surveys since the NSA revelations:

SoulCycle has always pushed a message of openness, welcoming anyone who walks through those studio doors to participate in a spin class. Now, the brand is showcasing that message through a major marketing campaign timed to Pride month, and it’s bright, colorful and incredibly inclusive. “All Souls Welcome” kicked off at the start of June…

Apple is reportedly headed once more into the fray with the launch of a contextual ad network that could include inventory from Pinterest, Snap and a collective of other apps in the App Store. The move, first reported by The Wall Street Journal, may seem strange in light of macro events like Facebook’s data scandal… Continue reading »

The post Analysis: Apple Can Succeed In Ads Without Sharing Data appeared first on AdExchanger.

If you follow the trade publications in our industry today, you know that TV is dead in the U.S. Right? Actually, no. But TV advertising DOES have a marketing problem.

“Facebook publicly affirmed that it believes that age-restrictive job advertising is appropriate,” the Communications Workers of America and other plaintiffs allege in an amended civil rights
complaint filed this week

Apple reportedly is expanding its advertising network through search by partnering with Pinterest and Snap.

Chief Content Officer Joel Stillerman, who joined Hulu less than a year ago from AMC Networks, and Partnerships and Distribution SVP Tim Connolly will leave the company, while Hulu SVP of Experience
Ben Smith will retire next month.