Month: June 2018

As creative director for musical artist The Weeknd, La Mar Taylor operates largely behind the scenes, setting the tone, style and strategy for high-profile releases and tours by the music superstar and other acts signed to the artist’s XO label. In the fall, Taylor steps out from behind the curtain to guide others into the…

It’s no secret influencers are a hot commodity for brands, and according to new research, influencer marketing is not a trend that’s likely to die down anytime soon. Over 50 percent of influencers started producing content for brands within the past two years, while about a third started just last year. And influencers are going…

Call it T.O., the 6ix or “Toronno” (as Torontonians are apt to do), this city along the northwest shore of Lake Ontario has established itself as a vibrant, diverse creative hub across industries ranging from tech and design to music, marketing and more. Far from being a regional player, Toronto can stand on its own…

Media buyers are in the digital market to buy more than just pageviews and impressions. They want to know readers are engaged with a post, that their advertisements will feel familiar to consumers and that, ultimately, their buys result in actual trackable outcomes. Publishers are stepping up and offering different metrics to meet those needs…

When it comes to pushing the envelope and striving for huge innovation, Madison Avenue’s got nothing on Toronto. Unexpected, eye-opening approaches abound across efforts for everything from Down Syndrome awareness and soft drinks to tires and hip-hop music. ‘Down Syndrome Answers’ When you want to know about a subject, you ask an expert. That simple…

Executives at Apple Inc.’s annual developers conference Monday have to not only wow the audience with new features but also shore up confidence that Apple can deliver quality software.

Google has decided not to seek renewal of a Pentagon contract that had become the focus of internal debate around the use of the tech giant’s technology for military purposes.

Facebook said it is scrapping its trending-topics feature, two years after the list of news stories became a lightning rod for conservatives’ discontent.

Apple has met with Snap, Pinterest and others about participating in an Apple network that would distribute ads across apps.