Month: June 2018

Facebook chief operating officer Sheryl Sandberg said during the company’s annual meeting Thursday that a diverse slate approach is being applied to populating its board of directors. In response to a question from the Rev. Jesse Jackson, Sandberg said, “We’re adopting the diverse slate approach for board members going forward. We followed this approach for…

In heartwarming news, Kraft Peanut Butter launched a fundraising campaign for The Hospital for Sick Children (SickKids) in Canada on Wednesday–and it went viral almost instantly. As part of the fundraiser with The Colony Project, Kraft agreed to donate $1 in support of food allergy and anaphylaxis research for every use of the hashtag #KraftBearHugs…

It’s difficult to think of a time in modern history when the dissonance between the truth and what people want to believe has been so pronounced. By now we’re all familiar with the concept of fake news and alternative facts propagated by the self-interest of politicians, but brands themselves have also been complicit in creating…

While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are always a hit with culinary connoisseurs who think of cooking in terms of textures, sounds and seemingly magical transformations. It’s a rare skill, being able to hit potential customers…

Chalk up one more for the Fearless Girl. McCann New York’s campaign for State Street Global Advisors brought home The Grand Effie at the 2018 North American Effie Awards Gala last night. The award was debated just hours before the gala by the Effie Grand Jury, but their selection hardly comes as a surprise. “The…

With General Data Protection Regulation (GDPR) now in effect across the EU, nearly $70 billion in programmatic advertising costs will be subject to fines and penalties. As one can imagine, this is quite literally causing concern and attention for our clients, especially big brands who depend on the ability to advertise and leverage data in…

Will Facebook, Google and Amazon be regulated or broken up like Standard Oil and AT&T? It depends on how they grow, writes Christopher Mims.

The market for wearable bands has pretty much shaken out for the moment. Left standing, in a big way, is Apple.

The platform, which will live under the company’s data-driven AMCN Agility ad sales team, will deliver offers to smartphones of consumers watching AMCN programming. The offers will be triggered by
inaudible sounds in commercials that run on the channels.

The German skincare company spent $53 million on measured media in the U.S. last year, according to Kantar Media.