Month: June 2018

“Industry self-regulation can serve as an important part of the Commission’s approach to regulating online advertisements,” the IAB says in comments submitted to the FEC late last week.

This is the first time the media and entertainment category topped the MBLM Brand Intimacy list, replacing the automobile industry.

This year, print received 4% of time spent on media and 9% of ad dollars, according to Nieman Lab. Print has been steady at 4% of media consumption since 2012.

Enticing new viewers to a show that has already been airing for a few years can be a tough proposition, so AMC is taking an unusual approach to its Season 3 marketing campaign for comic book adaptation Preacher: warning consumers, “Don’t Watch.” That’s the irreverent slogan for the out-of-home portion of Preacher’s new campaign, which…

The Seattle giant’s cloud-computing business offers a look inside its model for expanding—even when it means moving in on its partners’ turf. “You’re stupid if you don’t get scared by that,” says one partner; others praise the unit’s chief for straddling the line between ally and rival.

If you use the Facebook mobile application with location settings turned on, the app will automatically store your location history over time. If you want to delete this location history from Facebook, our guide will show you how. Note: These screenshots were captured in the Facebook app on iOS. Also note, if you want Facebook…

In a demonstration of how volatile audience measurement can be, the removal of just four households from Nielsen’s Los Angeles radio ratings sample has led to a restatement of audience estimates for
the market and a significant reranking of at least one broadcast group’s stations in the nation’s second-largest radio market. The change is especially volatile given the kind of homes and stations
impacted: Hispanic ones. Nielsen has historically been under the microscope for its representation of minority viewers in its audience measurement samples, so the removal of some Hispanic household
representation in a heavily Hispanic market like Los Angeles merits attention.

The Los Angeles-based media shop is tasked with connecting the brand’s messaging across the consumer path to purchase, including desktop, mobile, tablet, connected TV, social media and Amazon.

Not only did Roseanne lose her show, but she has likely destroyed relationships and friendships that will take years to repair.

Google might have found a way to work around its YouTube problem: Offer more ways to advertise with video beyond YouTube. Last year, YouTube became the poster child for social media abuse when the site was rocked by stories (such as this one) about businesses’ ads appearing alongside inappropriate content. Brands ranging from Amazon to…