Facebook Is Testing a Way for Users to Hit the Snooze Button on Specific Keywords

Spoiler alert: Facebook just began testing a feature that can help you avoid spoilers or, basically, any topic you don’t want to see in your News Feed. News Feed product manager Shruthi Muraleedharan revealed in a Newsroom post that the social network is testing a Keyword Snooze feature, which would enable users to keep posts…

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3 Trends That Came Out of This Year’s VidCon

This year, VidCon was bigger, and marketers who chose southern California over southern France are already a step ahead with the digital generation. Brands had an opportunity to connect with creators in real life along with their 30,000 fans who descended on the Anaheim Convention Center last week. Whether they were enthusiastic about presenting sponsor…

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Advertising Leaders Debate the Future of the Agency Model at Cannes

As creativity worked its way back into the spotlight and conversations at the Cannes International Festival of Creativity this year–to the relief of many–so, too, did discussions around the evolution of the agency model, with the common theme being: Please, please, please don’t overcomplicate it. “Everyone was like, ‘How could you leave the creative world…

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Podcast and Broadcast Become One in Collaboration Between Anna Faris and iHeartMedia

If there’s anything people in relationships want, it’s iffy advice from perfect strangers. Now, broadcast radio listeners across the country will be able to tune in for unsolicited and highly questionable dating advice, thanks to a partnership between Anna Faris and iHeartMedia. The company and Faris have joined forces to bring her podcast, “Anna Faris…

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‘Thor’s Hammer’ Ad Spotlights Volvo’s Partnership With Swedish Football Association

Leading up to the win-or-go-home game of Sweden against Mexico in the World Cup (which Sweden won 3-0 to advance in the tournament), Volvo Cars highlighted its longstanding partnership with the Swedish national football/soccer team. The double-page ad features a visual trick combining a stadium with the characteristic “Thor’s Hammer” headlights of the Volvo V60…

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Justice Department Approves Disney’s Merger With Fox as Comcast Mulls Next Move

The Walt Disney Company just received its biggest boost yet in its quest to beat out Comcast for the right to purchase 21st Century Fox: the Justice Department has conditionally approved Disney’s deal for Fox. As part of the DOJ’s approval, Disney has agreed to divest Fox’s 22 regional sports networks, which were initially going…

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It’s Time to Bridge the Gap Between Digital and Its Lack of Human Emotion

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.” While Alvin Toffler wrote those words almost 50 years ago for his influential book Future Shock, the statement resonates more than ever today. The imperative to learn and relearn is especially relevant…

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The Daily Beast Will Now Offer Exclusive Content to Paying Subscribers

The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they’re loyal enough to pay for the material they post. Many publishing companies–including most recently, Bloomberg, Vanity Fair, Business Insider (and Adweek)–put their content behind a paywall. Other platforms, such as The New York Times,…

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How AT&T and WarnerMedia Can Inspire Deeper Personalization in Telco

The very notion of identity is a unique and intimate concept, one that evokes a deep and personal reaction from all of us. Identity has gone through centuries of discovery and exploration, and labels for such have been continuously disrupted by social structures, governments and now technology. Between names, places of residence, birth dates, financial…

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3 Influencer Marketing Lessons Learned From Queen Victoria’s Fierce Style

Nothing says influence like giving your name to an entire era. More than a century after the sun finally set on Queen Victoria’s remarkable 63-year reign, her name remains a byword not just for a time period but a set of values and cultural expectations. And if Victoria is still influencing us today, her impact…

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