Month: June 2018

H&R Block announced it has chosen Deutsch as its creative and advertising agency of record following a review that started in April, the same month the company appointed its new CMO, Vinoo Vijay. The IPG-owned shop will handle brand strategy, creative, design, production and social media for H&R Block’s U.S. business. Deutsch expects to release…

Dove has a reputation for disruption when it comes to advertising. Famous for the Dove Self-Esteem Project–its move to include only “real” women and girls in advertising, sans photoshop–the brand is attempting to move the needle further with the introduction of the “No Digital Distortion” mark. Beginning this month, the health and beauty brand will…

Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses. This month and next month, the company plans to introduce three new brands for advertising products and platforms. Replacing Google Adwords, Google Ads will become the “front door” for…

Attendance may have been down–and not solely due to Publicis’ decision to (mostly) sit out the festival–but many at the Cannes International Festival of Creativity this year noticed a positive change. PHD Media worldwide strategy and planning director Mark Holden told Adweek he thought it was good that Cannes was “a bit smaller this year,”…

Facebook’s grabbing Instagram for $1 billion will go down as one of the biggest steals in tech history. Bloomberg estimates the Facebook unit is now worth over $100 billion.

Google has rebranded its ad and platform products to evolve with changes across the industry. On Wednesday, Google AdWords becomes Google Ads, and DoubleClick and Google Analytics 360 combine to
become the Google Marketing platform under one brand.

Toddler-age publication Fatherly was designed for the future of digital media. Fatherly CEO Michael Rothman, a veteran of Thrillist, envisioned a branded content-focused publication, with maybe a sideline of commerce via product licensing (not the JackThreads variety). Programmatic was out as an option. “We are at a place where audience doesn’t grow at a pace… Continue reading »

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. The growing number of brand advertisers setting up their own in-house agencies has grown exponentially in recent years. This phenomenon is… Continue reading »

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