Month: June 2018

An unlikely triumvirate of Silicon Valley insiders is holding the tech industry accountable on privacy and addiction. Yesterday, they scored a major victory in California, where legislators passed a sweeping data-privacy law.

The Media Rating Council is officially down with OTT. On Friday, the group released an updated version of its Digital Video Ad Impression Measurement Guidelines, which advises on server-side ad insertion (SSAI) and OTT platforms for the first time. Video vendors struggle to measure ad impressions across OTT since the landscape is vast and convoluted.… Continue reading »

The post MRC’s Video Measurement Guidelines Address OTT For The First Time appeared first on AdExchanger.

California has passed a new law that will will give state residents the most sweeping online privacy rights in the nation–and hand tech companies some of the strictest rules in the process. State lawmakers on Thursday passed the California Consumer Privacy Act, which will allow consumers to ask companies what data they collect and also…

Do technology companies lean liberal when it comes to supporting political views? Respondents to a recent study by Pew Research Center seemed to think so, with 72 percent going as far as to say that they believe social media companies actively censor political views that clash with their own. Pew surveyed 4,594 U.S. adults between…

If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don’t work in advertising, the odds are even worse. So who are we to begrudge anyone a win, whatever the color? While most of Adweek’s coverage from the festival has focused on Grand Prix, Titanium…

Dammy, a Canadian beaver, learns vital safety lessons in this tuneful Aardman-animated video from Ontario Power Generation. Our anthropomorphized hero–his big, flat tail jutting out from the seat of his pants–loves to fish from a rowboat, and dreams of landing “the big one.” Alas, his quest takes him perilously near a massive hydroelectric dam. “Don’t…

Twitter CEO Jack Dorsey unveiled a comprehensive reorganization, highlighted by general manager of video and former Periscope CEO Kayvon Beykpour succeeding GM, consumer product and engineering group Ed Ho as product lead. Beykpour becomes the sixth head of product at the social network since early 2014. Dorsey announced the moves in two tweets, here and…

It’s rare to hear a company take to task its past work, especially at the Cannes Lions Festival of Creativity. But that’s exactly what Google executives did during the kickoff breakfast for the company’s Creative Campus–a program designed to support 45 young creatives with different perspectives–touching on areas where the marketing was too hip or…

Throughout history, the French have been leaders in innovation, invention and social change. Antibiotics, aspirin and the cure for TB. Taxi cabs, hairdryers and binoculars. Jeans, raincoats and the A-line skirt. And of course, escargot, foie gras and Champagne. Each a product of the minds and muscle of our centuries-old friends. But it appears we…

Fourteen directors resigned from ZTE’s board, including Chairman Yin Yimin, as the Chinese telecom aims to satisfy demands from the U.S. Commerce Department to lift penalties that have devastated its business.