Month: June 2018

The idea is to address industry challenges through artificial intelligence. One of challenges include spending too much time determining why campaigns stop initiating media buys because of poor
performance.

China’s government and businesses are trying to attract top-caliber technical workers, particularly U.S.-based Chinese professionals. Silicon Valley is a prime target.

Perusing the work at the Palais des Festivals last week, I was once again struck by the breadth and sophistication of our industry’s creative output. The product innovation, design, experiential and so on struck a proud chord. If you still doubted whether agencies were struggling to transcend the 30-second spot, a moment among those entries…

It’s no secret that people are becoming increasingly disillusioned with Facebook. It’s clunky and obsolete. The advertising is creepily targeted. The news it promotes is of questionable legitimacy. It keeps trying to reconnect you with people you’d rather forget exist. The Cambridge Analytica crisis converted many holdouts, triggering a mass exodus from the platform. But,…

Fort Worth, Texas-based indie agency PMG has rebranded around a new tagline, “Digital Made for Humans,” as it seeks to implement a more personalized strategy to data-fueled media planning and buying. “Humans are not considering humans anymore,” Price Glomski, evp of PMG, told Adweek. “I think the most important thing for us to do is…

Facebook Tuesday announced the availability of codeless events setup for applications, which was initially revealed at its F8 annual developer conference in San Jose, Calif., in May. The latest version of the Facebook SDK (software-development kit) includes a marketing kit that enables “non-technical” employees to share the most important events in apps, without the need…

According to Experience Dynamics, 52 percent of users said a bad mobile experience made them less likely to engage with a company while 79 percent of people who don’t like what they find on a site will go and search for another site. User engagement governs the success or failure of a website, and one…

Unilever’s CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the reality of working with influencers whose followings are authentic may be trickier than just making a proclamation like that. Neil…

Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For those who’d run 26.2 miles (yes, that’s a full marathon), the brand has a unique opportunity: it’s continuing its partnership with the TCS NYC Marathon this year, giving 95 runners a coveted spot in the…

CANNES, France–Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle’s frenetic energy to Rob Lowe’s cool space vibe to the awesome country legend Reba McEntire, the list is impressive and a veritable “who’s next” in brand marketing. Another Colonel to add to that prodigious list is Eric Baldwin, executive creative director…