Month: June 2018

CANNES, France–It is a short film that is incredibly specific–pointedly so–to this moment in America, but “The Talk” clearly has resonance far beyond one country. The video, created as part of Procter & Gamble’s “My Black Is Beautiful” campaign to spark candid discussions of race in America, won a Grand Prix in Film at this…

Hedge fund investors have made a GBP1 billion bet (about $1.328 billion) against WPP, meaning those funds expect further declines in the company’s stock price.

In addition, CBS has gained the ability to stream NFL games for All Access and authenticated pay-TV subscribers to mobile devices.

Kodish most recently served as chief data officer, Publicis Spine, which handles data assets, tech and talent.

Season-to-date ad revenues — from October 2017 through May — are also essentially the same — down 0.3% to a total of $30 billion national TV dollars.

The acquisition puts AT&T on more even footing when competing with other powerhouses in the ad-tech space.

We know dumb ideas can still make for brilliant marketing if they manage to catch fire, and that might just be the case with an “influencer-only” mural recently unveiled in L.A. The mural, which is hypothesized to be a promo for an upcoming comedy series called “Like and Subscribe” is accompanied by signage restricting the…

Dawn Ostroff, who has been president of Cond? Nast Entertainment (CNE) for the last seven years, is leaving the publisher at the end of July and joining audio streaming platform Spotify, where she will be chief content officer. Spotify says Ostroff will “lead all aspects of Spotify’s content partnerships across music, audio and video.” Ostroff,…

Instagram recently launched IGTV, its home for longer-form videos. When browsing the IGTV tab in the Instagram application (or when using the standalone IGTV app), you may come across videos you’re not interested in seeing. Our guide will show you how to hide a video from your feed. Note: These screenshots were captured in the…

Digital media has birthed the era of the direct-to-consumer celebrity. In the same way that disruptor brands like Casper, Away and Glossier have subverted the traditional retail model to go consumer-direct, personalities have taken the same path by bypassing media companies to reach their audience through the platforms themselves. Brands have labeled their role in…