Month: June 2018

Publicis Groupe announced today that it appointed its first chairman of the Middle East region–Raja Trad. Trad, who was named CEO of Publicis Communications MEA in 2016, will now oversee all of the holding company’s operations in the region, including the creative communications hub he most recently led, Publicis Media and Publicis.Sapient, according to today’s…

Travel publishers often miss the boat on attribution. Although their content is an integral part of the trip-planning process at the top of the funnel, there’s no easy way to credit its role in an eventual hotel booking. Fathom, a site that publishes curated destination guides and first-person travel accounts, knew it was leaving money… Continue reading »

The post Travel Pub Fathom Uses Attribution Tech To Prove That Its Content Packs A Punch appeared first on AdExchanger.

Almost immediately after Instagram launched its IGTV long-form video format last week, 17-year-old Ariel Martin was already posting her first uploads, which consisted of her getting ready for prom night, attending prom and doing a lip sync to Taylor Swift’s Love Story. Meanwhile 17-year-old Katelyn Butcher was uploading a cover version of Oceans, the collaboration…

The Cannes award shows creative and data can work together — and consultancies might be the facilitator.

AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry. Its Monday acquisition of AppNexus gives AT&T the infrastructure and relationships with content owners and buyers to operate that exchange at scale. But it remains to be seen if AppNexus clients will be spooked by its loss of independence and… Continue reading »

The post AppNexus Is No Longer Independent: How Will Its Clients React? appeared first on AdExchanger.

Beer and caviar might not be the first culinary combo you think of when packing refreshments for the World Cup, but Carlsberg decided it was a matchup worthy of a global stage. Using molecular gastronomy, the Danish beer brand and agency CP+B Copenhagen created Carlsberg Caviar, with the texture of fish eggs but (one would…

While much of the news has been centered around breaches of privacy and mourning an industry that’s undergoing changes (ones largely impacted by emerging tech and digital development), there’s still hope–and it shouldn’t be a surprise that this hope is inspired by our treasured creatives. Some miss the old days of “traditional advertising,” but creatives…

Facebook will soon make it possible for businesses to see other businesses’ Facebook ads through the View Ads feature it has been testing in Canada and Ireland. The social network said in the Help Center page detailing the feature, “Aligned with Facebook’s goal to be transparent about the ads that are published on the platform,…

Extreme Reach co-founder Tim Conley is officially the company’s new CEO, the video ad platform said Tuesday. Conley previously served as Extreme Reach’s COO and stepped in to manage the executive team after then-CEO John Roland stepped down in October. Roland had held the position for more than a decade. Transitioning into his new role… Continue reading »

The post Tim Conley Named CEO of Extreme Reach appeared first on AdExchanger.

The average mobile gamer indulges in two to three sessions per day, yet there appears to be a difference between paid and organic installers over time. “Paid” users show a gradual increase in sessions
over time, while organic users tend to remain fairly stable.